"Buying intent" is a buzzword that's thrown around way too much. However, most marketing and sales professionals still haven't figured how they can leverage contextual intent insights to improve their company's revenue. Our intent with this ebook is to change that for once and for all. Deepak Anchala, a veteran sales professional and a pioneer in the go-to-market intelligence, explains how buying intent works and how you can make it work for you.

Topics covered:

  • What is Buying Intent?
  • Why is tracking Buying Intent important?
  • How can you determine and measure Buying Intet?
  • Indicators of Buying Intent
  • Advantages and disadvantages of intent tracking
  • The future of Buying Intent

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