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Last updated : Jun 29 2022

Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

210
Technologies
6534850
Companies
289
Movements
Categories related to Web Analytics

Top 5 Web Analytics technologies in 2022

Over 6534850 companies are using Web Analytics tools. Google Analytics with 71.20% market share (4652614 customers), FaceBook Pixel For Shop with 12.19% market share (796356 customers), Hotjar with 3.36% market share (219805 customers),

Web Analytics Customers by Employee Count

The majority of Web Analytics category falls in the company size of 0 - 9 employees (3135095 companies), 20 - 49 employees (1512482 companies), 10 - 19 employees (708645 companies).

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3172268 (59.21%), United Kingdom with 551388 (10.29%), Canada with 246038 (4.59%) customers respectively.

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Professional Services (1424037), Retail and CPG (522907), Technology (402964).

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Google Analytics 4652614 71.20
2 FaceBook Pixel For Shop 796356 12.19
3 Hotjar 219805 3.36
4 Matomo (Formerly Piwik) 160491 2.46
5 Adobe Analytics 101625 1.56
6 Agile CRM 40286 0.62
7 Optimizely 35987 0.55
8 Crazy Egg 35895 0.55
9 Ahrefs 28257 0.43
10 Hootsuite 27047 0.41
11 Moz 26736 0.41
12 Campaign Monitor 25292 0.39
13 ComScore 23584 0.36
14 Clicky 22021 0.34
15 Mixpanel 20690 0.32
16 Leadfeeder 20398 0.31
17 Visual Website Optimizer 17059 0.26
18 Alexa 14356 0.22
19 Mouseflow 14309 0.22
20 Smartlook 13303 0.20
21 HeapAnalytics 13147 0.20
22 SEMrush 12941 0.20
23 Siteimprove 11234 0.17
24 PPC Keyword 11008 0.17
25 WordStream SEO for FireFox 11008 0.17
26 SiteWit 9123 0.14
27 ConversionSweeper 8364 0.13
28 Gauges 7995 0.12
29 Zoho PageSense 7927 0.12
30 Inspectlet 7514 0.11
31 Ometrics 6239 0.10
32 SuperStats 6001 0.09
33 Chartbeat 5999 0.09
34 Fathom Analytics 5982 0.09
35 Amplitude 5543 0.08
36 Oribi 5508 0.08
37 Lucky Orange 5131 0.08
38 Plausible Analytics 5033 0.08
39 Piwik PRO 4695 0.07
40 Site Search 360 4608 0.07
41 ShinyStat 4319 0.07
42 Looker 3971 0.06
43 Albacross 3927 0.06
44 AB Tasty 2601 0.04
45 Heatmap 2523 0.04
46 Marketing 360 2500 0.04
47 Peek Pro Tour Operators 2454 0.04
48 Bizible 2362 0.04
49 ClickTale 2190 0.03
50 Cxense Insight 2154 0.03
51 Kissmetrics 2150 0.03
52 Proof 2022 0.03
53 ipapi 1938 0.03
54 SE Ranking 1904 0.03
55 Woopra 1850 0.03
56 Compete 1695 0.03
57 Brightedge 1452 0.02
58 Leady 1399 0.02
59 Sisense 1350 0.02
60 Synup 1314 0.02
61 CleverTap 1291 0.02
62 Brandwatch 1255 0.02
63 eXTReMe Tracking 1232 0.02
64 GetSocial 1224 0.02
65 Bounce Exchange 1209 0.02
66 SimilarWeb 1182 0.02
67 Freshmarketer 1169 0.02
68 Exponea 1129 0.02
69 Yandex Metrica 1052 0.02
70 Tealium IQ 969 0.01
71 Webtrends 928 0.01
72 bo.im 798 0.01
73 Snitcher 774 0.01
74 AT Internet Web Analytics 762 0.01
75 Decibel 733 0.01
76 LeadLander 726 0.01
77 VisitorTrack 676 0.01
78 Majestic 676 0.01
79 SAP Marketing Cloud 658 0.01
80 Opentracker 628 0.01
81 Applause Analytics 602 0.01
82 SpyFu 594 0.01
83 GoStats 559 0.01
84 Apptopia 541 0.01
85 WooRank 535 0.01
86 Oracle BlueKai 513 0.01
87 Lumio 509 0.01
88 XiTi 500 0.01
89 Botify 482 0.01
90 Ptengine 446 0.01
91 Countly 445 0.01
92 OneStat 444 0.01
93 ClustrMaps 443 0.01
94 Unbxd 421 0.01
95 Hitsteps 419 0.01
96 Funnel 402 0.01
97 Ruler Analytics 389 0.01
98 Convertize 388 0.01
99 Snoobi 383 0.01
100 Stat24 371 0.01
101 Marin Software 347 0.01
102 NetFlow Analyzer 336 0.01
103 Clixtell 335 0.01
104 AFS Analytics 315 0.00
105 Attribution 314 0.00
106 Chartio 313 0.00
107 Linkody 310 0.00
108 AppAnnie 293 0.00
109 Hitwise 276 0.00
110 ExtraWatch 275 0.00
111 AWStats 256 0.00
112 Xtremepush 241 0.00
113 Brand24 228 0.00
114 adCore 223 0.00
115 Motigo 220 0.00
116 eAnalytics 208 0.00
117 SumAll 202 0.00
118 Evergage 175 0.00
119 Salesfusion 172 0.00
120 Appsee Mobile Analytics 170 0.00
121 SlimStatAnalytics 164 0.00
122 Open Web Analytics 163 0.00
123 Acquisio 158 0.00
124 WebMeUp 150 0.00
125 Anodot 145 0.00
126 NextSTAT 142 0.00
127 SEOmator 137 0.00
128 AgencyAnalytics 122 0.00
129 Cyfe 121 0.00
130 WAO 119 0.00
131 Mondovo 118 0.00
132 Simple Analytics 117 0.00
133 TapClicks 113 0.00
134 siteAnalyser 113 0.00
135 Beckon 104 0.00
136 Scikit Image 84 0.00
137 HarePoint 82 0.00
138 SEO PowerSuite 79 0.00
139 DashThis 78 0.00
140 Linkpulse 76 0.00
141 Badgeville 72 0.00
142 AnalyticsToolkit 72 0.00
143 Funnel Science 67 0.00
144 Econda 64 0.00
145 ContentKing 61 0.00
146 Authoritas 55 0.00
147 A1WebStats 52 0.00
148 Rebrandly 51 0.00
149 SearchMan 47 0.00
150 SeeVolution 46 0.00
151 Colibri SEO 44 0.00
152 TeamQuest 44 0.00
153 Upsight 43 0.00
154 Logaholic Web Analytics 42 0.00
155 Glassbeam 40 0.00
156 3DStats.com 39 0.00
157 DemandJump 38 0.00
158 Swiftype Site Search 38 0.00
159 Netmonitor 37 0.00
160 LessChurn 32 0.00
161 Improvado 31 0.00
162 Roambi Analytics 29 0.00
163 Sticky 29 0.00
164 SimilarWeb PRO 28 0.00
165 Maptiks 27 0.00
166 Sensai Metrics 26 0.00
167 Calq 25 0.00
168 SmarterStats 23 0.00
169 Netbiscuits 22 0.00
170 gShift 22 0.00
171 Analytify 22 0.00
172 Marketing Optimizer 22 0.00
173 Rooster 21 0.00
174 EmbeddedAnalytics 21 0.00
175 KonceptApp 21 0.00
176 Metrixa 19 0.00
177 Quill Engage 17 0.00
178 Rannko 16 0.00
179 Attribution.io 16 0.00
180 SpatialKey 15 0.00
181 Trendify 15 0.00
182 Cloudlytics 14 0.00
183 Keepify 13 0.00
184 MapMyUser 12 0.00
185 Core Web Analytics Engine 12 0.00
186 Viavoo 9 0.00
187 Brainify Analytics 8 0.00
188 Angelfish 8 0.00
189 Intempt 7 0.00
190 LeaDroid 7 0.00
191 FireStats 7 0.00
192 IBM Digital Analytics (Coremetrics) 6 0.00
193 IdealPath 5 0.00
194 Peek 5 0.00
195 HeatMapCo 5 0.00
196 PaveIQ 4 0.00
197 ClickPerfect 4 0.00
198 CEP Analytics 4 0.00
199 3PMobile 4 0.00
200 WebDNA.io 4 0.00
201 SeoHighLighter.com 3 0.00
202 Premonix 3 0.00
203 Serptracker 3 0.00
204 OWOX BI Attribution 3 0.00
205 Instaclique 2 0.00
206 Funnl 2 0.00
207 Taveo 2 0.00
208 VueData 2 0.00
209 Needl 2 0.00
210 StreamAnalyst 2 0.00
Technology Market share
Google Analytics 71.20
FaceBook Pixel For Shop 12.19
Hotjar 3.36
Matomo (Formerly Piwik) 2.46
Adobe Analytics 1.56
Agile CRM 0.62
Optimizely 0.55
Crazy Egg 0.55
Ahrefs 0.43
Hootsuite 0.41
Moz 0.41
Campaign Monitor 0.39
ComScore 0.36
Clicky 0.34
Mixpanel 0.32
Leadfeeder 0.31
Visual Website Optimizer 0.26
Alexa 0.22
Mouseflow 0.22
Smartlook 0.20
HeapAnalytics 0.20
SEMrush 0.20
Siteimprove 0.17
PPC Keyword 0.17
WordStream SEO for FireFox 0.17
SiteWit 0.14
ConversionSweeper 0.13
Gauges 0.12
Zoho PageSense 0.12
Inspectlet 0.11
Ometrics 0.10
SuperStats 0.09
Chartbeat 0.09
Fathom Analytics 0.09
Amplitude 0.08
Oribi 0.08
Lucky Orange 0.08
Plausible Analytics 0.08
Piwik PRO 0.07
Site Search 360 0.07
ShinyStat 0.07
Looker 0.06
Albacross 0.06
AB Tasty 0.04
Heatmap 0.04
Marketing 360 0.04
Peek Pro Tour Operators 0.04
Bizible 0.04
ClickTale 0.03
Cxense Insight 0.03
Kissmetrics 0.03
Proof 0.03
ipapi 0.03
SE Ranking 0.03
Woopra 0.03
Compete 0.03
Brightedge 0.02
Leady 0.02
Sisense 0.02
Synup 0.02
CleverTap 0.02
Brandwatch 0.02
eXTReMe Tracking 0.02
GetSocial 0.02
Bounce Exchange 0.02
SimilarWeb 0.02
Freshmarketer 0.02
Exponea 0.02
Yandex Metrica 0.02
Tealium IQ 0.01
Webtrends 0.01
bo.im 0.01
Snitcher 0.01
AT Internet Web Analytics 0.01
Decibel 0.01
LeadLander 0.01
VisitorTrack 0.01
Majestic 0.01
SAP Marketing Cloud 0.01
Opentracker 0.01
Applause Analytics 0.01
SpyFu 0.01
GoStats 0.01
Apptopia 0.01
WooRank 0.01
Oracle BlueKai 0.01
Lumio 0.01
XiTi 0.01
Botify 0.01
Ptengine 0.01
Countly 0.01
OneStat 0.01
ClustrMaps 0.01
Unbxd 0.01
Hitsteps 0.01
Funnel 0.01
Ruler Analytics 0.01
Convertize 0.01
Snoobi 0.01
Stat24 0.01
Marin Software 0.01
NetFlow Analyzer 0.01
Clixtell 0.01
AFS Analytics 0.00
Attribution 0.00
Chartio 0.00
Linkody 0.00
AppAnnie 0.00
Hitwise 0.00
ExtraWatch 0.00
AWStats 0.00
Xtremepush 0.00
Brand24 0.00
adCore 0.00
Motigo 0.00
eAnalytics 0.00
SumAll 0.00
Evergage 0.00
Salesfusion 0.00
Appsee Mobile Analytics 0.00
SlimStatAnalytics 0.00
Open Web Analytics 0.00
Acquisio 0.00
WebMeUp 0.00
Anodot 0.00
NextSTAT 0.00
SEOmator 0.00
AgencyAnalytics 0.00
Cyfe 0.00
WAO 0.00
Mondovo 0.00
Simple Analytics 0.00
TapClicks 0.00
siteAnalyser 0.00
Beckon 0.00
Scikit Image 0.00
HarePoint 0.00
SEO PowerSuite 0.00
DashThis 0.00
Linkpulse 0.00
Badgeville 0.00
AnalyticsToolkit 0.00
Funnel Science 0.00
Econda 0.00
ContentKing 0.00
Authoritas 0.00
A1WebStats 0.00
Rebrandly 0.00
SearchMan 0.00
SeeVolution 0.00
Colibri SEO 0.00
TeamQuest 0.00
Upsight 0.00
Logaholic Web Analytics 0.00
Glassbeam 0.00
3DStats.com 0.00
DemandJump 0.00
Swiftype Site Search 0.00
Netmonitor 0.00
LessChurn 0.00
Improvado 0.00
Roambi Analytics 0.00
Sticky 0.00
SimilarWeb PRO 0.00
Maptiks 0.00
Sensai Metrics 0.00
Calq 0.00
SmarterStats 0.00
Netbiscuits 0.00
gShift 0.00
Analytify 0.00
Marketing Optimizer 0.00
Rooster 0.00
EmbeddedAnalytics 0.00
KonceptApp 0.00
Metrixa 0.00
Quill Engage 0.00
Rannko 0.00
Attribution.io 0.00
SpatialKey 0.00
Trendify 0.00
Cloudlytics 0.00
Keepify 0.00
MapMyUser 0.00
Core Web Analytics Engine 0.00
Viavoo 0.00
Brainify Analytics 0.00
Angelfish 0.00
Intempt 0.00
LeaDroid 0.00
FireStats 0.00
IBM Digital Analytics (Coremetrics) 0.00
IdealPath 0.00
Peek 0.00
HeatMapCo 0.00
PaveIQ 0.00
ClickPerfect 0.00
CEP Analytics 0.00
3PMobile 0.00
WebDNA.io 0.00
SeoHighLighter.com 0.00
Premonix 0.00
Serptracker 0.00
OWOX BI Attribution 0.00
Instaclique 0.00
Funnl 0.00
Taveo 0.00
VueData 0.00
Needl 0.00
StreamAnalyst 0.00
Customer Technology Stack Analysis

Find out what companies are built with

Instantly reveal the technology stack of any website. Generate a free report by analyzing a list of your customers to find the top 5 common technologies currently being used across your customers.

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FAQ

Find answers to the most often asked questions by users.

Who are the top Web Analytics software market leaders?

Top leaders in the category for Web Analytics software are Google Analytics , FaceBook Pixel For Shop , Hotjar . Here, you can view a full list of Web Analytics tools in the market.

How many companies use Web Analytics software these days?

Around the world in 2022, over 6735667 companies are currently using one or more Web Analytics software. Out of these, there are 3172268 companies using Web Analytics tools that are originally from the United States .

Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.20 % of market share FaceBook Pixel For Shop with 12.19 % of market share Hotjar with 3.36 % of market share . Check for other Web Analytics technologies market share here.

What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Professional Services (1424037) , Retail and CPG (522907) , Technology (402964) .

Choose Technologies to Compare

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Popular Comparisons
Google Analytics vs FaceBook Pixel For Shop
Google Analytics vs Hotjar
Google Analytics vs Matomo (Formerly Piwik)
FaceBook Pixel For Shop vs Hotjar
FaceBook Pixel For Shop vs Matomo (Formerly Piwik)
Hotjar vs Matomo (Formerly Piwik)