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Technologies / Marketo Vs Act-On
Last update : Jun 22 2022

Marketo Vs Act-On : In-Depth Comparison

Not sure if Marketo, or Act-On is the better choice for your needs? No problem! Slintel comparison helps you make the best decision. Take a look at categories where Marketo and Act-On compete, current customers, market share, category ranking. Still uncertain? Compare the similarities and differences between Marketo vs Act-On customers by industry, by geography and by buying patterns.
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Marketo

Marketo competes with other products in the Campaign Management Lead Generation Marketing Analytics Sales Force Automation Social Media Social Media Management categories. It has a market share in the Predictive Lead Scoring category, and Marketo has 27978 customers in 155 countries.

Act-On

Act-On competes with other products in the Project Collaboration, Lead Management Marketing Automation Platforms Online Marketing Predictive Lead Scoring categories. It has a market share in the Predictive Lead Scoring category, and Act-On has 4469 customers in 60 countries.

Categories where Marketo and Act-On compete

  • Lead Management
  • Marketing Automation Platforms
  • Online Marketing
  • Predictive Lead Scoring
  • Campaign Management

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Comparing the customer bases of Marketo and Act-On

Comparing the customer bases of Marketo and Act-On we can see that Marketo has 27978 customers, while Act-On has 4469 customers. In the Predictive Lead Scoring category, with 27978 customers Marketo stands at 3rd place by ranking, while Act-On with 4469 customers, is at the 19th place.

Marketo
3 rd
27978 Customer
Act-On
19 th
4469 Customer

Comparing the market share of Marketo and Act-On

Marketo has a 6.49% market share in the Predictive Lead Scoring category, while Act-On has a 1.04% market share in the same space.

6.49%

Marketo

1.04%

Act-On

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Compare Marketo vs Act-On customers by geography

Comparing Marketo and Act-On customers based on their geographic location, we can see that Marketo has more customers in United States Zimbabwe Canada , while Act-On has more customers in United States Thailand Canada .

Marketo
Act-On

Customer Movements for this month

Gain actionable insights about the buying patterns of Marketo vs Act-On’s target audience.

Marketo
New
48 Customer
Lost
3 Customer
Act-On
New
4 Customer
Lost
0 Customer

FAQ

Find answers to the most often asked questions by users.

What are the different markets in which Marketo and Act-On compete against each other?

Marketo and Act-On compete against each other in the Lead Management Marketing Automation Platforms Online Marketing Predictive Lead Scoring Campaign Management .

How does the market share of Marketo and Act-On compare in the Predictive Lead Scoring market?

In the Predictive Lead Scoring market, Marketo has a 6.49% market share in comparison to Act-On’s 1.04%. Since it has a better market share coverage, Marketo holds the 3rd spot in Slintel’s Market Share Ranking Index for the Predictive Lead Scoring category, while Act-On holds the 19th spot.

How many customers are acquired by Marketo and Act-On in the Predictive Lead Scoring segment?

Marketo has 27978 customers and Act-On has 4469 customers in the Predictive Lead Scoring segment. Marketo has 23509 more customers than Act-On in this category.

What are the countries in which Marketo and Act-On has more customers?

Marketo has more customers in United States Zimbabwe Canada .
Act-On has more customers in United States Thailand Canada .

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