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Home / Technographics / Pay Per Click
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Last updated : Jun 29 2022

Pay Per Click

Gain market share and customer base information about the top Pay Per Click software. Check out our list of Pay Per Click Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

14
Technologies
93879
Companies
NA
Movements
Categories related to Pay Per Click
  • Event Marketing And Management
  • Marketing Automation Platforms
  • Social Marketing
  • Content Marketing Tools
  • Campaign Management

Top 5 Pay Per Click technologies in 2023

Over 93879 companies are using Pay Per Click tools. Google Ads with 51.59% market share (48428 customers), Outbrain with 20.29% market share (19051 customers), SEMrush with 13.94% market share (13083 customers),

  • Google Ads

    51.59 %

    Market Share

    48428

    Customers

  • Outbrain

    20.29 %

    Market Share

    19051

    Customers

  • SEMrush

    13.94 %

    Market Share

    13083

    Customers

  • WordStream Advisor

    12.21 %

    Market Share

    11464

    Customers

  • SpyFu

    0.64 %

    Market Share

    604

    Customers

  • Others

    1.33 %

    Market Share

    1249

    Customers

Pay Per Click Customers by Employee Count

The majority of Pay Per Click category falls in the company size of 20 - 49 employees (35282 companies), 0 - 9 employees (34881 companies), 100 - 249 employees (14819 companies).

Pay Per Click Customers by Geography

Companies using Pay Per Click technology software are majorly from the United States with 51113 (55.37%), United Kingdom with 9171 (9.94%), India with 7539 (8.17%) customers respectively.

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Pay Per Click Customers by Industry

Top industries that use Pay Per Click for Professional Services (42857), Technology (21893), Retail and CPG (11016).

Market Share for Top Pay Per Click Technologies

Analyze the market share of popular Pay Per Click technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Google Ads 48428 51.59
2 Outbrain 19051 20.29
3 SEMrush 13083 13.94
4 WordStream Advisor 11464 12.21
5 SpyFu 604 0.64
6 Ptengine 359 0.38
7 Clixtell 298 0.32
8 Acquisio 137 0.15
9 AgencyAnalytics 123 0.13
10 ReportGarden 109 0.12
11 adCore 95 0.10
12 NinjaCat 66 0.07
13 Funnel Science 51 0.05
14 AdStage 11 0.01
Technology Market share
Google Ads 51.59
Outbrain 20.29
SEMrush 13.94
WordStream Advisor 12.21
SpyFu 0.64
Ptengine 0.38
Clixtell 0.32
Acquisio 0.15
AgencyAnalytics 0.13
ReportGarden 0.12
adCore 0.10
NinjaCat 0.07
Funnel Science 0.05
AdStage 0.01
Customer Technology Stack Analysis

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FAQ

Find answers to the most often asked questions by users.

Who are the top Pay Per Click software market leaders?

Top leaders in the category for Pay Per Click software are Google Ads , Outbrain , SEMrush . Here, you can view a full list of Pay Per Click tools in the market.

How many companies use Pay Per Click software these days?

Around the world in 2023, over 122060 companies are currently using one or more Pay Per Click software. Out of these, there are 51113 companies using Pay Per Click tools that are originally from the United States .

Which company has the most significant market share in the Pay Per Click software space?

The top few companies that have the most significant market share in the Pay Per Click space are Google Ads with 51.59 % of market share Outbrain with 20.29 % of market share SEMrush with 13.94 % of market share . Check for other Pay Per Click technologies market share here.

What are the top industries that usually use Pay Per Click softwares?

The top industries that use Pay Per Click software are Professional Services (42857) , Technology (21893) , Retail and CPG (11016) .

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