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Pardot

25735
Companies

Pardot competes with other products in the Landing Page Lead Capture categories. It has a market share in the Online Marketing category, and Pardot has 25735 customers in 106 countries.

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Marketo

17941
Companies

Marketo competes with other products in the Project Collaboration, Campaign Management Lead Generation Lead Management Marketing Analytics Marketing Automation Online Marketing Predictive Lead Scoring Sales Force Automation categories. It has a market share in the Online Marketing category, and Marketo has 17941 customers in 102 countries.

Catogories where Pardot and Marketo compete


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25735

Pardot

17941

Marketo

Current Customers

Comparing the customer bases of Pardot and Marketo, we can see that Pardot has 25735 customers, while Marketo has 17941 customers.

2.60%

Pardot

1.82%

Marketo

Market Share

Pardot has a 2.60% market share in the Online Marketing category, while Marketo has a 1.82% market share in the same space.

Pardot

9 th

Marketo

12 th

Category Ranking

In the Online Marketing category, with 25735 customers Pardot stands at 9th place by ranking, while Marketo with 17941 customers, is at the 12th place.

Want more insights about Pardot and Marketo?

Compare Pardot vs Marketo customers by industry

Comparing Pardot and Marketo customers by industry, we can see that Pardot has more customers from the Marketing CRM Technology industries, while Marketo has more customers in Marketing CRM Technology industries.

Industry Pardot Customers Marketo Customers
Marketing 323 232
CRM 302 167
Technology 289 208
SaaS 284 279
Salesforce 283 77
Consulting 274 162
Marketing Automation 249 229
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Compare Pardot vs Marketo customers by geography

Comparing Pardot and Marketo customers based on their geographic location, we can see that Pardot has more customers in United States Romania Canada , while Marketo has more customers in United States Romania Canada .

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Get more detailed information about Pardot and Marketo customer base.

Customer Movements for this month

Gain actionable insights about the buying patterns of Pardot vs Marketo’s target audience.

Industry Pardot Customers Marketo Customers
New 130 89
Lost 190 129
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Compare Pardot and Marketo with other technologies

Compare technologies in Online Marketing with Pardot and Marketo on the basis of market share, customers and industry

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FAQs

What are the different markets in which Pardot and Marketo compete against each other?

Pardot and Marketo compete against each other in the Campaign Management Lead Generation Lead Management Marketing Analytics Marketing Automation .

How does the market share of Pardot and Marketo compare in the Online Marketing market?

In the Online Marketing market, Pardot has a 2.60% market share in comparison to Marketo’s 1.82%. Since it has a better market share coverage, Pardot holds the 9th spot in Slintel’s Market Share Ranking Index for the Online Marketing category, while Marketo holds the 12th spot.

How many customers are acquired by Pardot and Marketo in the Online Marketing segment?

Pardot has 25735 customers and Marketo has 17941 customers in the Online Marketing segment. Pardot has 7794 more customers than Marketo in this category.

What are the countries in which Pardot and Marketo has more customers?

Pardot has more customers in United States Romania Canada .
Marketo has more customers in United States Romania Canada .

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