Technologies / Pardot Vs Marketo
Last update : Jun 22 2022

Pardot Vs Marketo : In-Depth Comparison

Not sure if Pardot, or Marketo is the better choice for your needs? No problem! Slintel comparison helps you make the best decision. Take a look at categories where Pardot and Marketo compete, current customers, market share, category ranking. Still uncertain? Compare the similarities and differences between Pardot vs Marketo customers by industry, by geography and by buying patterns.
tech-vs-img
  • Overview
  • Current Customers
  • Market Share
  • Geography
  • Customer Movements
  • FAQs
  • Copy link
  • Bookmark this page
    Save for later
  • Copy link
  • Bookmark this page

Pardot

Pardot competes with other products in the Landing Pages Lead Capture categories. It has a market share in the Marketing Analytics category, and Pardot has 33667 customers in 124 countries.

Marketo

Marketo competes with other products in the Project Collaboration, Campaign Management Lead Generation Lead Management Marketing Analytics Marketing Automation Platforms Online Marketing Predictive Lead Scoring Sales Force Automation categories. It has a market share in the Marketing Analytics category, and Marketo has 27978 customers in 155 countries.

Categories where Pardot and Marketo compete

Choose Technologies to compare

  • Pardot
  • Marketo
Divider Divider
  • HubSpot Marketing
  • Campaign Monitor
  • Mixpanel
  • Sumo
  • SEMrush
  • Sprout Social
  • HeapAnalytics
  • LiveRamp
  • Looker
  • Demandbase
  • Bluekai
  • Kissmetrics
  • Bizible
  • Cxense Insight
  • Sailthru
  • Kentico
  • SE Ranking
  • Sisense
  • Google Analytics 360
  • Newscred
  • Fivetran
  • Tealium IQ
  • Iterable
  • IBM Watson Marketing
  • Klipfolio
  • Zoho Reports
  • Localytics
  • Sendible
  • InsideView
  • Instapage
  • LeadBoxer
  • Bizo
  • Percolate
  • Kapost
  • Chartio
  • Admetrics
  • Bounce Exchange
  • Qualifio
  • InsightSquared
  • Brand24
  • Clarabridge
  • ClickMeter
  • Oktopost
  • Appsee Mobile Analytics
  • Voluum
  • ReportGarden
  • Juicebox
  • TapClicks
  • Locowise
  • Adverity
  • Beckon
  • Synerise
  • Mintigo
  • Callcap
  • Sales & Orders
  • wywy
  • Slemma
  • Upsight
  • DemandJump
  • AgencyAnalytics
  • AdStage
  • MonkeyData
  • Pyze
  • Improvado
  • Horsefly
  • Swiftype Site Search
  • Fliptop
  • EverThere
  • OptiMine
  • SimilarWeb PRO
  • Origami Logic
  • Avarea Analytics for Marketing
  • BuzzBoard
  • SalesSeek
  • emfluence
  • TCS HOBS
  • Trust Insights
  • Birst
  • Newlytics
  • Commerce Sciences
  • IBM Watson Marketing Insights
  • Taveo

Comparing the customer bases of Pardot and Marketo

Comparing the customer bases of Pardot and Marketo we can see that Pardot has 33667 customers, while Marketo has 27978 customers. In the Marketing Analytics category, with 33667 customers Pardot stands at 3rd place by ranking, while Marketo with 27978 customers, is at the 4th place.

Pardot
3 rd
33667 Customer
Marketo
4 th
27978 Customer

Comparing the market share of Pardot and Marketo

Pardot has a 10.04% market share in the Marketing Analytics category, while Marketo has a 8.34% market share in the same space.

10.04%

Pardot

8.34%

Marketo

Customer Technology Stack Analysis

Find out what companies are built with

Instantly reveal the technology stack of any website. Generate a free report by analyzing a list of your customers to find the top 5 common technologies currently being used across your customers.

Compare Pardot vs Marketo customers by geography

Comparing Pardot and Marketo customers based on their geographic location, we can see that Pardot has more customers in United States Zimbabwe Canada , while Marketo has more customers in United States Zimbabwe Canada .

Pardot
Marketo

Customer Movements for this month

Gain actionable insights about the buying patterns of Pardot vs Marketo’s target audience.

Pardot
New
2 Customer
Lost
2 Customer
Marketo
New
2 Customer
Lost
0 Customer

FAQ

Find answers to the most often asked questions by users.

What are the different markets in which Pardot and Marketo compete against each other?

Pardot and Marketo compete against each other in the Campaign Management Lead Generation Lead Management Marketing Analytics Marketing Automation Platforms .

How does the market share of Pardot and Marketo compare in the Marketing Analytics market?

In the Marketing Analytics market, Pardot has a 10.04% market share in comparison to Marketo’s 8.34%. Since it has a better market share coverage, Pardot holds the 3rd spot in Slintel’s Market Share Ranking Index for the Marketing Analytics category, while Marketo holds the 4th spot.

How many customers are acquired by Pardot and Marketo in the Marketing Analytics segment?

Pardot has 33667 customers and Marketo has 27978 customers in the Marketing Analytics segment. Pardot has 5689 more customers than Marketo in this category.

What are the countries in which Pardot and Marketo has more customers?

Pardot has more customers in United States Zimbabwe Canada .
Marketo has more customers in United States Zimbabwe Canada .

Choose Technologies to compare

  • logo
    Shopify
    logo
    Magento
    logo
    QuantumMetric
    logo
    Microsoft Azure DNS
    logo
    Zoom
    logo
    Privy
    logo
    Segment
Divider Divider
Slintel Chrome Extension

Save 15 hours a week on sales research

Get free emails, firmographics, technographics, and keyword intent from any website. Qualify leads on the go. Do intelligent outreaches and close deals faster.

  • Compare technology
  • Technologies
  • Categories