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Technographics / Marketing Analytics / IBM Watson Marketing
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Last updated : Aug 03 2022

IBM Watson Marketing

IBM Watson Marketing solution adds the power of cognitive learning to customer analytics, marketing automation, and real-time personalization to maximize performance.

  • Marketing Analytics

Market Share of IBM Watson Marketing

  • Current Customer The number of companies that currently use IBM Watson Marketing
  • 649
  • Market Share TIndicates the percentage of market accounted for by this technology in the Marketing Analytics category.
  • 0.19%
  • Websites Added The number of companies that have started using IBM Watson Marketing in the past month.
  • NA
  • compared to last month
  • Websites Dropped The number of companies that have stopped using IBM Watson Marketing in the past month.
  • NA
  • compared to last month

Top Competitors and Alternatives of IBM Watson Marketing

The top three of IBM Watson Marketing’s competitors in the Marketing Analytics category are HubSpot Marketing with 31.20%, Campaign Monitor with 13.15%, Pardot with 10.14% market share.

Technology Domains Market Share Versus page
HubSpot Marketing 106868 31.20% IBM Watson Marketing vs HubSpot Marketing
Campaign Monitor 45044 13.15% IBM Watson Marketing vs Campaign Monitor
Pardot 34730 10.14% IBM Watson Marketing vs Pardot
Marketo 30097 8.79% IBM Watson Marketing vs Marketo
Mixpanel 20881 6.10% IBM Watson Marketing vs Mixpanel
Sumo 16029 4.68% IBM Watson Marketing vs Sumo
SEMrush 15157 4.42% IBM Watson Marketing vs SEMrush
Sprout Social 14553 4.25% IBM Watson Marketing vs Sprout Social
HeapAnalytics 11627 3.39% IBM Watson Marketing vs HeapAnalytics
Looker 5108 1.49% IBM Watson Marketing vs Looker
LiveRamp 4544 1.33% IBM Watson Marketing vs LiveRamp
Demandbase 3833 1.12% IBM Watson Marketing vs Demandbase
Bluekai 2990 0.87% IBM Watson Marketing vs Bluekai
Bizible 2342 0.68% IBM Watson Marketing vs Bizible
Kissmetrics 2283 0.67% IBM Watson Marketing vs Kissmetrics
Cxense Insight 2066 0.60% IBM Watson Marketing vs Cxense Insight
Kentico 1853 0.54% IBM Watson Marketing vs Kentico
Sailthru 1825 0.53% IBM Watson Marketing vs Sailthru
SE Ranking 1739 0.51% IBM Watson Marketing vs SE Ranking
Sisense 1625 0.47% IBM Watson Marketing vs Sisense

    Popular Comparisons

    Top Competitors and Alternatives of IBM Watson Marketing

    The top three of IBM Watson Marketing’s competitors in the Marketing Analytics category are HubSpot Marketing with 31.20%, Campaign Monitor with 13.15%, Pardot with 10.14% market share.

    IBM Watson Marketing vs HubSpot Marketing
    IBM Watson Marketing vs Campaign Monitor
    IBM Watson Marketing vs Pardot
    IBM Watson Marketing vs Marketo
    IBM Watson Marketing vs Mixpanel
    IBM Watson Marketing vs Sumo
    IBM Watson Marketing vs SEMrush
    IBM Watson Marketing vs Sprout Social
    Technology Stack Analysis

    Compare Tech Stack of IBM Watson Marketing and Its Competitors

    Get the list of top 5 common technologies used by IBM Watson Marketing and its competitors.

    Customers of IBM Watson Marketing

    Around the world in 2022, over 600 companies have started using IBM Watson Marketing as Marketing Analytics tool.

    Customers Employee Range City Region Country Social Links
    Hyatt Hotels Corporation 10,000+ Chicago Illinois United States
    Sun Life Financial 10,000+ Wellesley Massachusetts United States
    Teva Pharmaceuticals Usa, Inc. 10,000+ North Wales Pennsylvania United States
    University Of Michigan Law School 10,000+ Ann Arbor Michigan United States
    Southeastern Grocers 10,000+ Jacksonville Florida United States
    Ernst & Young 10,000+ New York City New York United States
    TCS 10,000+ Mumbai Maharashtra India
    Capgemini 10,000+ New York City New York United States
    SoftCom Inc. 10,000+ Toronto Ontario Canada
    University Of Illinois At Chicago 10,000+ Chicago Illinois United States

    Find which IBM Watson Marketing customers are ready to buy from you by using Slintel's buying intent score.

    IBM Watson Marketing Customers by Industry

    The three top industries that use IBM Watson Marketing for Marketing Analytics are Marketing (32), Artificial Intelligence (31), Digital Marketing (28).

    IBM Watson Marketing Customers by Employee Count

    The majority of IBM Watson Marketing’s customers for the marketing-analytics category fall in the company size of 10,000+ employees (127 companies), 20 - 49 employees (107 companies), 100 - 249 employees (101 companies).

    IBM Watson Marketing Customers by Geography

    The top three geographies of IBM Watson Marketing for marketing-analytics are the United States with 350(53.93%), United Kingdom with 62(9.55%), India with 35(5.39%) customers respectively.

    Employees of IBM Watson Marketing

    Download Slintel’s Chrome Extension to get verified contact data of IBM Watson Marketing employees.

    Also see other Products/Services by IBM Watson Marketing in:

    • Marketing Analytics

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top IBM Watson Marketing competitors?

    IBM Watson Marketing’s Top competitors in the marketing-analytics category are HubSpot Marketing, Campaign Monitor, Pardot. You can view a full list of IBM Watson Marketing competitors here. Slintel uses advanced data mining and AI algorithms to track customers and competitors of IBM Watson Marketing and 40,000 other technologies on the internet.You can also compare IBM Watson Marketing and its feature with top competitors here : IBM Watson Marketing vs HubSpot Marketing IBM Watson Marketing vs Campaign Monitor IBM Watson Marketing vs Pardot .

    What is IBM Watson Marketing customer distribution based on company size?

    The majority of IBM Watson Marketing’s customers for the marketing-analytics category fall in the company size of 10,000+ employees (127 companies), 20 - 49 employees (107 companies), 100 - 249 employees (101 companies). You can view a distribution chart of IBM Watson Marketing customers by company size here.

    What is IBM Watson Marketing market share in the marketing-analytics?

    IBM Watson Marketing has market share of 0.19% in marketing-analytics market. IBM Watson Marketing competes with 84 competitor tools in marketing-analytics category. The top alternatives for IBM Watson Marketing marketing-analytics tool are HubSpot Marketing with 31.20%, Campaign Monitor with 13.15%, Pardot with 10.14% market share.

    What are the top industries that use IBM Watson Marketing?

    Top industries that use IBM Watson Marketing for marketing-analytics are Marketing (32), Artificial Intelligence (31), Digital Marketing (28).

    What are the top countries that use IBM Watson Marketing?

    Around the world in 2022, over 600 companies have started using IBM Watson Marketing as marketing-analytics tool. Companies using IBM Watson Marketing for marketing-analytics are majorly from United States with 350 customers. 53.93% of IBM Watson Marketing customers are from the United States. Other top countries using IBM Watson Marketing are United Kingdom and India with 62(9.55%) and 35(5.39%) customers respectively.

    Justine Lyon
    Justine Lyon
    Senior VP of Sales, Ally
    At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use Slintel, I found it to be as valuable as all the other tools combined!
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