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Technographics / Campaign Management / Marketo
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Last updated : Aug 03 2022

Marketo

Marketo provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing .

  • Campaign Management

Market Share of Marketo

  • Current Customer The number of companies that currently use Marketo
  • 30097
  • Market Share TIndicates the percentage of market accounted for by this technology in the Campaign Management category.
  • 3.84%
  • Websites Added The number of companies that have started using Marketo in the past month.
  • 61
  • compared to last month
  • Websites Dropped The number of companies that have stopped using Marketo in the past month.
  • 5
  • compared to last month

Top Competitors and Alternatives of Marketo

The top three of Marketo’s competitors in the Campaign Management category are Adobe Marketing Cloud with 14.69%, HubSpot Marketing with 13.64%, Google Ads with 9.74% market share.

Technology Domains Market Share Versus page
Adobe Marketing Cloud 115091 14.69% Marketo vs Adobe Marketing Cloud
HubSpot Marketing 106868 13.64% Marketo vs HubSpot Marketing
Google Ads 76305 9.74% Marketo vs Google Ads
ActiveCampaign 50836 6.49% Marketo vs ActiveCampaign
Campaign Monitor 45044 5.75% Marketo vs Campaign Monitor
Pardot 34730 4.43% Marketo vs Pardot
Segment 29617 3.78% Marketo vs Segment
Vidyard 24144 3.08% Marketo vs Vidyard
Outbrain 21242 2.71% Marketo vs Outbrain
Asana 20414 2.61% Marketo vs Asana
MailerLite 18552 2.37% Marketo vs MailerLite
Infusionsoft 15850 2.02% Marketo vs Infusionsoft
Sarbacane 15266 1.95% Marketo vs Sarbacane
SEMrush 15157 1.93% Marketo vs SEMrush
SharpSpring 13927 1.78% Marketo vs SharpSpring
Salesforce Marketing Cloud 13447 1.72% Marketo vs Salesforce Marketing Cloud
AWeber 11393 1.45% Marketo vs AWeber
WordStream Advisor 10674 1.36% Marketo vs WordStream Advisor
dotdigital Engagement Cloud 8272 1.06% Marketo vs dotdigital Engagement Cloud
monday.com 7944 1.01% Marketo vs monday.com

    Popular Comparisons

    Top Competitors and Alternatives of Marketo

    The top three of Marketo’s competitors in the Campaign Management category are Adobe Marketing Cloud with 14.69%, HubSpot Marketing with 13.64%, Google Ads with 9.74% market share.

    Marketo vs Adobe Marketing Cloud
    Marketo vs HubSpot Marketing
    Marketo vs Google Ads
    Marketo vs ActiveCampaign
    Marketo vs Campaign Monitor
    Marketo vs Pardot
    Marketo vs Segment
    Marketo vs Vidyard
    Technology Stack Analysis

    Compare Tech Stack of Marketo and Its Competitors

    Get the list of top 5 common technologies used by Marketo and its competitors.

    Customers of Marketo

    Around the world in 2022, over 21810 companies have started using Marketo as Campaign Management tool.

    Customers Employee Range City Region Country Social Links
    Fidelity Processadora E Serviços S.A. 10,000+ Sao Paulo Sao Paulo Brazil
    Houston Methodist 10,000+ Houston Texas United States
    Advance Travel & Tourism 10,000+ Syracuse New York United States
    Signify 10,000+ Eindhoven North Brabant Netherlands
    Singtel 10,000+ Singapore Central Singapore Singapore
    Sopra Steria 10,000+ Paris Ile-de-france France
    Sony 10,000+ Tokyo Tokyo Japan
    EQ Care 10,000+ Montreal Quebec Canada
    Owens & Minor 10,000+ Mechanicsville Virginia United States
    Minacs 10,000+ Farmington Hills Michigan United States

    Find which Marketo customers are ready to buy from you by using Slintel's buying intent score.

    Marketo Customers by Industry

    The three top industries that use Marketo for Campaign Management are Marketing (690), Digital Marketing (496), Technology (457).

    Marketo Customers by Employee Count

    The majority of Marketo’s customers for the campaign-management category fall in the company size of 0 - 9 employees (8077 companies), 20 - 49 employees (6425 companies), 100 - 249 employees (4595 companies).

    Marketo Customers by Geography

    The top three geographies of Marketo for campaign-management are the United States with 19805(65.80%), United Kingdom with 1899(6.31%), Canada with 1139(3.78%) customers respectively.

    Employees of Marketo

    Download Slintel’s Chrome Extension to get verified contact data of Marketo employees.

    Also see other Products/Services by Marketo in:

    • Campaign Management
    • Lead Management
    • Sales Force Automation
    • Predictive Lead Scoring
    • Marketing Automation Platforms

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketo competitors?

    Marketo’s Top competitors in the campaign-management category are Adobe Marketing Cloud, HubSpot Marketing, Google Ads. You can view a full list of Marketo competitors here. Slintel uses advanced data mining and AI algorithms to track customers and competitors of Marketo and 40,000 other technologies on the internet.You can also compare Marketo and its feature with top competitors here : Marketo vs Adobe Marketing Cloud Marketo vs HubSpot Marketing Marketo vs Google Ads .

    What is Marketo customer distribution based on company size?

    The majority of Marketo’s customers for the campaign-management category fall in the company size of 0 - 9 employees (8077 companies), 20 - 49 employees (6425 companies), 100 - 249 employees (4595 companies). You can view a distribution chart of Marketo customers by company size here.

    What is Marketo market share in the campaign-management?

    Marketo has market share of 3.84% in campaign-management market. Marketo competes with 172 competitor tools in campaign-management category. The top alternatives for Marketo campaign-management tool are Adobe Marketing Cloud with 14.69%, HubSpot Marketing with 13.64%, Google Ads with 9.74% market share.

    What are the top industries that use Marketo?

    Top industries that use Marketo for campaign-management are Marketing (690), Digital Marketing (496), Technology (457).

    What are the top countries that use Marketo?

    Around the world in 2022, over 21810 companies have started using Marketo as campaign-management tool. Companies using Marketo for campaign-management are majorly from United States with 19805 customers. 65.80% of Marketo customers are from the United States. Other top countries using Marketo are United Kingdom and Canada with 1899(6.31%) and 1139(3.78%) customers respectively.

    Justine Lyon
    Justine Lyon
    Senior VP of Sales, Ally
    At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use Slintel, I found it to be as valuable as all the other tools combined!
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