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Home / Technographics / Campaign Management
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Last updated : Jun 29 2022

Campaign Management

Gain market share and customer base information about the top Campaign Management software. Check out our list of Campaign Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

174
Technologies
578206
Companies
2610
Movements
Categories related to Campaign Management
  • Event Marketing And Management
  • Marketing Automation Platforms
  • Social Marketing
  • Content Marketing Tools
  • Campaign Management

Top 5 Campaign Management technologies in 2023

Over 578206 companies are using Campaign Management tools. HubSpot Marketing Hub with 16.53% market share (95571 customers), Google Ads with 8.38% market share (48428 customers), ActiveCampaign with 7.91% market share (45710 customers),

  • HubSpot Marketing Hub

    16.53 %

    Market Share

    95571

    Customers

  • Google Ads

    8.38 %

    Market Share

    48428

    Customers

  • ActiveCampaign

    7.91 %

    Market Share

    45710

    Customers

  • Adobe Marketing Cloud

    7.48 %

    Market Share

    43229

    Customers

  • Pardot

    5.03 %

    Market Share

    29089

    Customers

  • Others

    54.68 %

    Market Share

    316179

    Customers

Campaign Management Customers by Employee Count

The majority of Campaign Management category falls in the company size of 0 - 9 employees (240395 companies), 20 - 49 employees (202635 companies), 100 - 249 employees (88043 companies).

Campaign Management Customers by Geography

Companies using Campaign Management technology software are majorly from the United States with 420260 (64.62%), United Kingdom with 63769 (9.81%), Canada with 33757 (5.19%) customers respectively.

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Campaign Management Customers by Industry

Top industries that use Campaign Management for Professional Services (189049), Technology (89157), Retail and CPG (62201).

Market Share for Top Campaign Management Technologies

Analyze the market share of popular Campaign Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 HubSpot Marketing Hub 95571 16.53
2 Google Ads 48428 8.38
3 ActiveCampaign 45710 7.91
4 Adobe Marketing Cloud 43229 7.48
5 Pardot 29089 5.03
6 Marketo 24682 4.27
7 Segment 23356 4.04
8 Campaign Monitor 21328 3.69
9 Outbrain 19051 3.29
10 Asana 18344 3.17
11 MailerLite 15774 2.73
12 Vidyard 14928 2.58
13 Sarbacane 14487 2.51
14 SEMrush 13083 2.26
15 Infusionsoft 12498 2.16
16 SharpSpring 11477 1.98
17 WordStream Advisor 11464 1.98
18 Salesforce Marketing Cloud 11344 1.96
19 AWeber 8334 1.44
20 monday.com 7298 1.26
21 dotdigital Engagement Cloud 6903 1.19
22 Adobe Experience Manager 4490 0.78
23 Autopilot 4429 0.77
24 Workfront 4410 0.76
25 NationBuilder 3799 0.66
26 DOZ 3759 0.65
27 VerticalResponse 3630 0.63
28 Meltwater 3567 0.62
29 Second Street 3286 0.57
30 Wisepops 3184 0.55
31 Email It 2565 0.44
32 ion interactive 2445 0.42
33 Flipcause 2345 0.41
34 Bizible 2198 0.38
35 ONTRAPORT 2086 0.36
36 Salesfusion 2039 0.35
37 Choozle 2036 0.35
38 Enabler 1894 0.33
39 Adobe Campaign 1885 0.33
40 Marketing 360 1810 0.31
41 LeadDyno 1717 0.30
42 Bronto Marketing Platform 1381 0.24
43 Pro Profs Poll Maker 1213 0.21
44 dotmailer 1067 0.18
45 Landingi 1017 0.18
46 Campaigner 979 0.17
47 iZooto 847 0.15
48 Sizmek 809 0.14
49 LinkedIn Campaign Manager 800 0.14
50 Iterable 715 0.12
51 Skyword 713 0.12
52 TUNE Marketing Console 707 0.12
53 ReferralCandy 673 0.12
54 Spredfast 521 0.09
55 Klipfolio 515 0.09
56 Easypromos 505 0.09
57 Appforma 418 0.07
58 LeadsRx 409 0.07
59 OutMarket 398 0.07
60 Adobe Enterprise 391 0.07
61 Instapage 381 0.07
62 Kapost 377 0.07
63 Kickbooster 361 0.06
64 Quorum 353 0.06
65 ActiveTrail 351 0.06
66 Totango 345 0.06
67 Alterian 341 0.06
68 Percolate 339 0.06
69 Marin Software 337 0.06
70 Netcore Smartech 317 0.05
71 Unbxd 305 0.05
72 AppAnnie 283 0.05
73 bpm'online marketing 269 0.05
74 Intellifluence 261 0.05
75 KickoffLabs 243 0.04
76 InsightSquared 222 0.04
77 CallFire 214 0.04
78 Talon.One 213 0.04
79 Bannerflow 202 0.03
80 AdHawk 179 0.03
81 Maropost 177 0.03
82 GreenRope 177 0.03
83 Adobe Media Optimizer 164 0.03
84 Envoke 155 0.03
85 Scanova 155 0.03
86 SimplyCast 152 0.03
87 Emma Email 150 0.03
88 AdCurve 141 0.02
89 Acquisio 137 0.02
90 JangoMail 119 0.02
91 ActiveConversion 116 0.02
92 Referral SaaSquatch 107 0.02
93 TapClicks 104 0.02
94 EtailPro 93 0.02
95 ShippingEasy 89 0.02
96 Full Circle Response Management 83 0.01
97 Mailify 79 0.01
98 HitPath 77 0.01
99 SmartFocus 73 0.01
100 LeadMaster 73 0.01
101 InviteBox 65 0.01
102 Optmyzr 65 0.01
103 HCL Unica Campaign 65 0.01
104 Simplicity 65 0.01
105 ZeroBounce 64 0.01
106 Uniqodo 63 0.01
107 Pinpointe On-Demand 62 0.01
108 Kaboodle 60 0.01
109 Refined Ads 60 0.01
110 Movio 57 0.01
111 Trail Blazer Campaign Manager 57 0.01
112 Brierley CampaignWare 57 0.01
113 Folloze 56 0.01
114 OnlineSales.ai 53 0.01
115 CrazyCall 50 0.01
116 Offerslook 49 0.01
117 SocialPilot 47 0.01
118 Vouchery 45 0.01
119 Zaius 44 0.01
120 Mothernode CRM 42 0.01
121 Sales & Orders 40 0.01
122 OptimizePress 39 0.01
123 Aprimo Campaign 37 0.01
124 Social Seeder 36 0.01
125 BlueWinston 34 0.01
126 OfferIt 28 0.00
127 LimeLight CRM 28 0.00
128 Workgroups DaVinci 26 0.00
129 Beevolve 26 0.00
130 PUBLITRAC 21 0.00
131 Kutenda 21 0.00
132 Metadata.io 21 0.00
133 Katabat 21 0.00
134 SalesCamp 20 0.00
135 ProWorkflow 20 0.00
136 Experiture 20 0.00
137 Marketing Optimizer 18 0.00
138 LinkTrust 18 0.00
139 Ecanvasser 17 0.00
140 emfluence 17 0.00
141 PPC BidMax 15 0.00
142 vNative 14 0.00
143 PromoPrep 13 0.00
144 Adnegah 13 0.00
145 Direct Mail Manager 12 0.00
146 Jooicer 11 0.00
147 Workado 11 0.00
148 AdStage 11 0.00
149 Publicators 10 0.00
150 JDX suite 10 0.00
151 AcuityAds 9 0.00
152 Orangear 9 0.00
153 MoonMail 8 0.00
154 ATOMIZED 8 0.00
155 Targeto 7 0.00
156 SutiCRM 7 0.00
157 GloboMailer 6 0.00
158 Mogo CRM 6 0.00
159 Adobe Context Optional 6 0.00
160 TidyMarketer 5 0.00
161 IBM Campaign 5 0.00
162 Powermailer 4 0.00
163 Dolead 3 0.00
164 CampaignRunner 3 0.00
165 PPCBidTracker 3 0.00
166 WinningWare QuickLaunch 3 0.00
167 Infor Omni-Channel Campaign Management 2 0.00
168 CampaignAlyzer 2 0.00
169 Business Logic Systems - InTelestage 2 0.00
170 CASA 2 0.00
171 HandStack 2 0.00
172 Convincingemail 2 0.00
173 Funnely 2 0.00
174 Pareto Quantic 2 0.00
Technology Market share
HubSpot Marketing Hub 16.53
Google Ads 8.38
ActiveCampaign 7.91
Adobe Marketing Cloud 7.48
Pardot 5.03
Marketo 4.27
Segment 4.04
Campaign Monitor 3.69
Outbrain 3.29
Asana 3.17
MailerLite 2.73
Vidyard 2.58
Sarbacane 2.51
SEMrush 2.26
Infusionsoft 2.16
SharpSpring 1.98
WordStream Advisor 1.98
Salesforce Marketing Cloud 1.96
AWeber 1.44
monday.com 1.26
dotdigital Engagement Cloud 1.19
Adobe Experience Manager 0.78
Autopilot 0.77
Workfront 0.76
NationBuilder 0.66
DOZ 0.65
VerticalResponse 0.63
Meltwater 0.62
Second Street 0.57
Wisepops 0.55
Email It 0.44
ion interactive 0.42
Flipcause 0.41
Bizible 0.38
ONTRAPORT 0.36
Salesfusion 0.35
Choozle 0.35
Enabler 0.33
Adobe Campaign 0.33
Marketing 360 0.31
LeadDyno 0.30
Bronto Marketing Platform 0.24
Pro Profs Poll Maker 0.21
dotmailer 0.18
Landingi 0.18
Campaigner 0.17
iZooto 0.15
Sizmek 0.14
LinkedIn Campaign Manager 0.14
Iterable 0.12
Skyword 0.12
TUNE Marketing Console 0.12
ReferralCandy 0.12
Spredfast 0.09
Klipfolio 0.09
Easypromos 0.09
Appforma 0.07
LeadsRx 0.07
OutMarket 0.07
Adobe Enterprise 0.07
Instapage 0.07
Kapost 0.07
Kickbooster 0.06
Quorum 0.06
ActiveTrail 0.06
Totango 0.06
Alterian 0.06
Percolate 0.06
Marin Software 0.06
Netcore Smartech 0.05
Unbxd 0.05
AppAnnie 0.05
bpm'online marketing 0.05
Intellifluence 0.05
KickoffLabs 0.04
InsightSquared 0.04
CallFire 0.04
Talon.One 0.04
Bannerflow 0.03
AdHawk 0.03
Maropost 0.03
GreenRope 0.03
Adobe Media Optimizer 0.03
Envoke 0.03
Scanova 0.03
SimplyCast 0.03
Emma Email 0.03
AdCurve 0.02
Acquisio 0.02
JangoMail 0.02
ActiveConversion 0.02
Referral SaaSquatch 0.02
TapClicks 0.02
EtailPro 0.02
ShippingEasy 0.02
Full Circle Response Management 0.01
Mailify 0.01
HitPath 0.01
SmartFocus 0.01
LeadMaster 0.01
InviteBox 0.01
Optmyzr 0.01
HCL Unica Campaign 0.01
Simplicity 0.01
ZeroBounce 0.01
Uniqodo 0.01
Pinpointe On-Demand 0.01
Kaboodle 0.01
Refined Ads 0.01
Movio 0.01
Trail Blazer Campaign Manager 0.01
Brierley CampaignWare 0.01
Folloze 0.01
OnlineSales.ai 0.01
CrazyCall 0.01
Offerslook 0.01
SocialPilot 0.01
Vouchery 0.01
Zaius 0.01
Mothernode CRM 0.01
Sales & Orders 0.01
OptimizePress 0.01
Aprimo Campaign 0.01
Social Seeder 0.01
BlueWinston 0.01
OfferIt 0.00
LimeLight CRM 0.00
Workgroups DaVinci 0.00
Beevolve 0.00
PUBLITRAC 0.00
Kutenda 0.00
Metadata.io 0.00
Katabat 0.00
SalesCamp 0.00
ProWorkflow 0.00
Experiture 0.00
Marketing Optimizer 0.00
LinkTrust 0.00
Ecanvasser 0.00
emfluence 0.00
PPC BidMax 0.00
vNative 0.00
PromoPrep 0.00
Adnegah 0.00
Direct Mail Manager 0.00
Jooicer 0.00
Workado 0.00
AdStage 0.00
Publicators 0.00
JDX suite 0.00
AcuityAds 0.00
Orangear 0.00
MoonMail 0.00
ATOMIZED 0.00
Targeto 0.00
SutiCRM 0.00
GloboMailer 0.00
Mogo CRM 0.00
Adobe Context Optional 0.00
TidyMarketer 0.00
IBM Campaign 0.00
Powermailer 0.00
Dolead 0.00
CampaignRunner 0.00
PPCBidTracker 0.00
WinningWare QuickLaunch 0.00
Infor Omni-Channel Campaign Management 0.00
CampaignAlyzer 0.00
Business Logic Systems - InTelestage 0.00
CASA 0.00
HandStack 0.00
Convincingemail 0.00
Funnely 0.00
Pareto Quantic 0.00
Customer Technology Stack Analysis

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FAQ

Find answers to the most often asked questions by users.

Who are the top Campaign Management software market leaders?

Top leaders in the category for Campaign Management software are HubSpot Marketing Hub , Google Ads , ActiveCampaign . Here, you can view a full list of Campaign Management tools in the market.

How many companies use Campaign Management software these days?

Around the world in 2023, over 772251 companies are currently using one or more Campaign Management software. Out of these, there are 420260 companies using Campaign Management tools that are originally from the United States .

Which company has the most significant market share in the Campaign Management software space?

The top few companies that have the most significant market share in the Campaign Management space are HubSpot Marketing Hub with 16.53 % of market share Google Ads with 8.38 % of market share ActiveCampaign with 7.91 % of market share . Check for other Campaign Management technologies market share here.

What are the top industries that usually use Campaign Management softwares?

The top industries that use Campaign Management software are Professional Services (189049) , Technology (89157) , Retail and CPG (62201) .

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