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Last updated : Jun 29 2022

Advertising

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

140
Technologies
293249
Companies
1225
Movements
Categories related to Advertising

Top 5 Advertising technologies in 2023

Over 293249 companies are using Advertising tools. Google Ads with 16.51% market share (48428 customers), AdRoll with 12.21% market share (35814 customers), Criteo with 7.82% market share (22927 customers),

Advertising Customers by Employee Count

The majority of Advertising category falls in the company size of 0 - 9 employees (114752 companies), 20 - 49 employees (92810 companies), 100 - 249 employees (40123 companies).

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 196054 (66.44%), United Kingdom with 26875 (9.11%), Canada with 14654 (4.97%) customers respectively.

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Advertising Customers by Industry

Top industries that use Advertising for Professional Services (301500), Technology (114486), Retail and CPG (97634).

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Google Ads 48428 16.51
2 AdRoll 35814 12.21
3 Criteo 22927 7.82
4 NetSuite 21752 7.42
5 Outbrain 19051 6.50
6 Asana 18344 6.26
7 Vidyard 14928 5.09
8 Smartsheet 14215 4.85
9 SEMrush 13083 4.46
10 WordStream Advisor 11464 3.91
11 monday.com 7413 2.53
12 Reviews.co.uk 6407 2.18
13 Tapfiliate 4826 1.65
14 Justuno 4449 1.52
15 Workfront 4410 1.50
16 Demandbase 3407 1.16
17 Ezoic 3262 1.11
18 Qzzr 3256 1.11
19 Yellow Pages 3082 1.05
20 SendPulse 2802 0.96
21 SinglePlatform 2452 0.84
22 GoBig, Inc. 2154 0.73
23 AdThrive 2023 0.69
24 Nosto 1890 0.64
25 Cxense 1824 0.62
26 Marketing 360 1810 0.62
27 Assembla 1055 0.36
28 Bannersnack 1003 0.34
29 Smart AdServer 952 0.32
30 Accelo 903 0.31
31 AppNexus Direct 890 0.30
32 Flite 795 0.27
33 TUNE Marketing Console 707 0.24
34 Workamajig 683 0.23
35 SocialEngine Cloud 677 0.23
36 Epom Ad Server 566 0.19
37 Rocket Fuel 554 0.19
38 Piksel 468 0.16
39 Appforma 418 0.14
40 Marin Software 337 0.11
41 AdPlugg 335 0.11
42 FreshBooks 333 0.11
43 Shape.io 310 0.11
44 Sortable 308 0.11
45 YuMe 279 0.10
46 ActiveCollab 278 0.09
47 Browsi 248 0.08
48 Admiral 248 0.08
49 Resource Guru 232 0.08
50 Chango 218 0.07
51 Bannerflow 202 0.07
52 Neustar 194 0.07
53 AdHawk 179 0.06
54 BrightRoll 178 0.06
55 Picreel 166 0.06
56 Bizo 158 0.05
57 Aniview 157 0.05
58 MediaRadar 154 0.05
59 ADSHIFT 154 0.05
60 Mvix Digital Signage 153 0.05
61 Roku OneView (formerly Dataxu) 149 0.05
62 Smartly.io 143 0.05
63 Adpushup 138 0.05
64 Advanse 123 0.04
65 ConversionRuler 123 0.04
66 Admost Mediation Router 115 0.04
67 Glip 112 0.04
68 ReportGarden 109 0.04
69 TapClicks 104 0.04
70 WhatRunsWhere 101 0.03
71 adCore 95 0.03
72 Favro 87 0.03
73 Easy Projects 82 0.03
74 Qwaya 80 0.03
75 Frequency 78 0.03
76 Blockthrough 77 0.03
77 Pixability 73 0.02
78 Driftrock Flow 68 0.02
79 Simulmedia 67 0.02
80 ProofHub 62 0.02
81 Boost Media 62 0.02
82 Broadstreet 61 0.02
83 Pear Commerce 60 0.02
84 Stupeflix Studio 58 0.02
85 BEYABLE 58 0.02
86 WorkBook 57 0.02
87 Scoro 54 0.02
88 DeltaX 53 0.02
89 Yodle 53 0.02
90 Click2Mail Mailing Online 51 0.02
91 Boostable 38 0.01
92 FatTail 38 0.01
93 YoSpace 37 0.01
94 FunctionFox 37 0.01
95 Wurl 35 0.01
96 Danads 35 0.01
97 RocketROI 30 0.01
98 Komoona 29 0.01
99 Workgroups DaVinci 26 0.01
100 YellowHammer 26 0.01
101 TimeHero 22 0.01
102 AdXcel 21 0.01
103 Comcast Technology Solutions (CTS) 20 0.01
104 Zalster 20 0.01
105 Mad Ads Media 20 0.01
106 Yahoo Ad Tech 19 0.01
107 Finelink 2.0 19 0.01
108 Kritter 16 0.01
109 Spongecell 15 0.01
110 truDigital Signage 14 0.00
111 Ad Proof 13 0.00
112 Direct Mail Manager 12 0.00
113 EverThere 12 0.00
114 Ignitur 12 0.00
115 ConvertMedia 11 0.00
116 TLV Media 11 0.00
117 AdStage 11 0.00
118 AdLeg 10 0.00
119 AdImpact 10 0.00
120 Quarizmi 10 0.00
121 Mabaya 10 0.00
122 Social Ads Tool 9 0.00
123 SimpleFeed 9 0.00
124 Madgicx 8 0.00
125 Storefront Social 8 0.00
126 Taykey 7 0.00
127 AdYapper 6 0.00
128 Hyperlocology 6 0.00
129 Atlas Action Tags 5 0.00
130 SignEdge 5 0.00
131 Doorboost 5 0.00
132 Akamai Acerno 4 0.00
133 Brierley LoyaltyOnDemand 3 0.00
134 Leadza 3 0.00
135 Ad6 Media 3 0.00
136 Teacup Analytics 3 0.00
137 Adform FLOW 2 0.00
138 MuxIP 2 0.00
139 Releadgion 2 0.00
140 SavelGo for Business 2 0.00
Technology Market share
Google Ads 16.51
AdRoll 12.21
Criteo 7.82
NetSuite 7.42
Outbrain 6.50
Asana 6.26
Vidyard 5.09
Smartsheet 4.85
SEMrush 4.46
WordStream Advisor 3.91
monday.com 2.53
Reviews.co.uk 2.18
Tapfiliate 1.65
Justuno 1.52
Workfront 1.50
Demandbase 1.16
Ezoic 1.11
Qzzr 1.11
Yellow Pages 1.05
SendPulse 0.96
SinglePlatform 0.84
GoBig, Inc. 0.73
AdThrive 0.69
Nosto 0.64
Cxense 0.62
Marketing 360 0.62
Assembla 0.36
Bannersnack 0.34
Smart AdServer 0.32
Accelo 0.31
AppNexus Direct 0.30
Flite 0.27
TUNE Marketing Console 0.24
Workamajig 0.23
SocialEngine Cloud 0.23
Epom Ad Server 0.19
Rocket Fuel 0.19
Piksel 0.16
Appforma 0.14
Marin Software 0.11
AdPlugg 0.11
FreshBooks 0.11
Shape.io 0.11
Sortable 0.11
YuMe 0.10
ActiveCollab 0.09
Browsi 0.08
Admiral 0.08
Resource Guru 0.08
Chango 0.07
Bannerflow 0.07
Neustar 0.07
AdHawk 0.06
BrightRoll 0.06
Picreel 0.06
Bizo 0.05
Aniview 0.05
MediaRadar 0.05
ADSHIFT 0.05
Mvix Digital Signage 0.05
Roku OneView (formerly Dataxu) 0.05
Smartly.io 0.05
Adpushup 0.05
Advanse 0.04
ConversionRuler 0.04
Admost Mediation Router 0.04
Glip 0.04
ReportGarden 0.04
TapClicks 0.04
WhatRunsWhere 0.03
adCore 0.03
Favro 0.03
Easy Projects 0.03
Qwaya 0.03
Frequency 0.03
Blockthrough 0.03
Pixability 0.02
Driftrock Flow 0.02
Simulmedia 0.02
ProofHub 0.02
Boost Media 0.02
Broadstreet 0.02
Pear Commerce 0.02
Stupeflix Studio 0.02
BEYABLE 0.02
WorkBook 0.02
Scoro 0.02
DeltaX 0.02
Yodle 0.02
Click2Mail Mailing Online 0.02
Boostable 0.01
FatTail 0.01
YoSpace 0.01
FunctionFox 0.01
Wurl 0.01
Danads 0.01
RocketROI 0.01
Komoona 0.01
Workgroups DaVinci 0.01
YellowHammer 0.01
TimeHero 0.01
AdXcel 0.01
Comcast Technology Solutions (CTS) 0.01
Zalster 0.01
Mad Ads Media 0.01
Yahoo Ad Tech 0.01
Finelink 2.0 0.01
Kritter 0.01
Spongecell 0.01
truDigital Signage 0.00
Ad Proof 0.00
Direct Mail Manager 0.00
EverThere 0.00
Ignitur 0.00
ConvertMedia 0.00
TLV Media 0.00
AdStage 0.00
AdLeg 0.00
AdImpact 0.00
Quarizmi 0.00
Mabaya 0.00
Social Ads Tool 0.00
SimpleFeed 0.00
Madgicx 0.00
Storefront Social 0.00
Taykey 0.00
AdYapper 0.00
Hyperlocology 0.00
Atlas Action Tags 0.00
SignEdge 0.00
Doorboost 0.00
Akamai Acerno 0.00
Brierley LoyaltyOnDemand 0.00
Leadza 0.00
Ad6 Media 0.00
Teacup Analytics 0.00
Adform FLOW 0.00
MuxIP 0.00
Releadgion 0.00
SavelGo for Business 0.00
Customer Technology Stack Analysis

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FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads , AdRoll , Criteo . Here, you can view a full list of Advertising tools in the market.

How many companies use Advertising software these days?

Around the world in 2023, over 355280 companies are currently using one or more Advertising software. Out of these, there are 196054 companies using Advertising tools that are originally from the United States .

Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 16.51 % of market share AdRoll with 12.21 % of market share Criteo with 7.82 % of market share . Check for other Advertising technologies market share here.

What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Professional Services (301500) , Technology (114486) , Retail and CPG (97634) .

Choose Technologies to Compare

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