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Home / Technographics / Ad Exchange
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Last updated : Jun 29 2022

Ad Exchange

Gain market share and customer base information about the top Ad Exchange software. Check out our list of Ad Exchange Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

17
Technologies
557535
Companies
14
Movements
Categories related to Ad Exchange
  • Event Marketing And Management
  • Marketing Automation Platforms
  • Social Marketing
  • Content Marketing Tools
  • Campaign Management

Top 5 Ad Exchange technologies in 2023

Over 557535 companies are using Ad Exchange tools. Google Doubleclick with 92.39% market share (515103 customers), Bing Ads with 6.14% market share (34260 customers), Rubicon Project with 0.84% market share (4676 customers),

  • Google Doubleclick

    92.39 %

    Market Share

    515103

    Customers

  • Bing Ads

    6.14 %

    Market Share

    34260

    Customers

  • Rubicon Project

    0.84 %

    Market Share

    4676

    Customers

  • PulsePoint

    0.23 %

    Market Share

    1257

    Customers

  • OpenX

    0.12 %

    Market Share

    680

    Customers

  • Others

    0.28 %

    Market Share

    1559

    Customers

Ad Exchange Customers by Employee Count

The majority of Ad Exchange category falls in the company size of 0 - 9 employees (292738 companies), 20 - 49 employees (125971 companies), 10 - 19 employees (54654 companies).

Ad Exchange Customers by Geography

Companies using Ad Exchange technology software are majorly from the United States with 333972 (67.24%), United Kingdom with 47562 (9.58%), Canada with 25864 (5.21%) customers respectively.

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Ad Exchange Customers by Industry

Top industries that use Ad Exchange for Professional Services (160076), Retail and CPG (122691), Technology (53413).

Market Share for Top Ad Exchange Technologies

Analyze the market share of popular Ad Exchange technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Google Doubleclick 515103 92.39
2 Bing Ads 34260 6.14
3 Rubicon Project 4676 0.84
4 PulsePoint 1257 0.23
5 OpenX 680 0.12
6 SmartyAds 428 0.08
7 FreeWheel 420 0.08
8 AdJug 271 0.05
9 MediaAlpha 209 0.04
10 LiveIntent 78 0.01
11 Spoutable 69 0.01
12 Jelli 36 0.01
13 Content.ad 28 0.01
14 Collective 8 0.00
15 AcceptableAds Exchange (AAX) 6 0.00
16 RealVu 4 0.00
17 Rubicon Buyer Cloud 2 0.00
Technology Market share
Google Doubleclick 92.39
Bing Ads 6.14
Rubicon Project 0.84
PulsePoint 0.23
OpenX 0.12
SmartyAds 0.08
FreeWheel 0.08
AdJug 0.05
MediaAlpha 0.04
LiveIntent 0.01
Spoutable 0.01
Jelli 0.01
Content.ad 0.01
Collective 0.00
AcceptableAds Exchange (AAX) 0.00
RealVu 0.00
Rubicon Buyer Cloud 0.00
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FAQ

Find answers to the most often asked questions by users.

Who are the top Ad Exchange software market leaders?

Top leaders in the category for Ad Exchange software are Google Doubleclick , Bing Ads , Rubicon Project . Here, you can view a full list of Ad Exchange tools in the market.

How many companies use Ad Exchange software these days?

Around the world in 2023, over 582843 companies are currently using one or more Ad Exchange software. Out of these, there are 333972 companies using Ad Exchange tools that are originally from the United States .

Which company has the most significant market share in the Ad Exchange software space?

The top few companies that have the most significant market share in the Ad Exchange space are Google Doubleclick with 92.39 % of market share Bing Ads with 6.14 % of market share Rubicon Project with 0.84 % of market share . Check for other Ad Exchange technologies market share here.

What are the top industries that usually use Ad Exchange softwares?

The top industries that use Ad Exchange software are Professional Services (160076) , Retail and CPG (122691) , Technology (53413) .

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Google Doubleclick vs Bing Ads
Google Doubleclick vs Rubicon Project
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Bing Ads vs PulsePoint
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