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HR tech company improves conversion rates by tapping into ATS insights

The company that is the focus of this study is an AI-powered HR tech startup. It has a virtual recruiting assistant which uses Natural Language Processing and Machine Learning, to intelligently converses, schedules, reschedules and follows up with candidates just like a human scheduler – only faster and more reliably. This makes for a better candidate experience, saving many a talent acquisition team countless hours and organizations significant costs.

With their MVP tested and initial clients acquired, the company was in the growth stage and wanted to ramp up the number of demos delivered to prospects rapidly.


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