Travelstop sees 2x increase in opportunity-to-deal conversions with Slintel

The sales team at Travelstop was using Linkedin Navigator and Apollo Chrome extension to gather sales intelligence. However, the team was spending far too much time and effort manually researching and finding contact details of prospects through these tools. H...owever, with the help of Slintel’s technographic data and filters, the sales reps were able to reduce the prospecting time and identify and target only the high-intent buyers. Read how Slintel helped Travelstop to double its opportunity-to-deal conversions. Read more

About Travelstop

Travelstop is a platform aimed at modernizing and simplifying business travel. It enables business owners to manage their business trips, automate expense reporting and optimize processes through meaningful insights.

Manual prospecting hampers the sales team’s productivity at Travelstop

• Heading into 2021, as the doors to travel slowly opened, Sahil Bhatnagar, Senior Sales Manager at Travelstop knew that his primary goal for the year would be sourcing the right kind of leads to build a healthy sales pipeline.
• To achieve this goal, Sahil’s north star KPI was reaching out to stakeholders in a company responsible for managing travel and explaining to them how Travelstop could solve their pain points related to tedious travel management.
• Sahil’s biggest challenge was finding ways for him and his sales team to be more efficient while prospecting. The sales team was using Linkedin Navigator and Apollo Chrome extension to gather sales intelligence. However, the team was spending far too much time and effort manually researching and finding contact details of prospects through these tools.

Before Slintel, we were heavily using Sales Navigator and also a Chrome extension called Apollo.io But the challenge with that was, we really had to do a lot of manual research and search for finding the correct leads. But Slintel actually made our life easy with the kind of filters that you guys have.

Slintel’s technographic data and filters reduce Travelstop’s prospecting time

• Using Slintel’s technographic data, Sahil and his team were able to swiftly pinpoint what kind of technology a company is using, which competitors are prospering in which regions so that they could penetrate that particular market.
• Slintel’s search filters helped the team to narrow down the targeting. With filters such as seniority level, fiscal cycle of a company, EBITDA, revenue, Travelstop was able to identify and target only the high-intent buyers.
• Receiving all these insights on one single platform helped the sales team to save time and increase the efficiency of prospecting. They found the right prospects and were able to move on to the next stage of the sales cycle quickly.

Resulted Outcome

As a result, Sahil saw the sales cycle being shortened over time, engagement rate with the prospects go up, and doors to intelligent conversations open up with high-intent prospects looking for a solution like Travelstop.

Better funnel has been seen with low hours invested for prospecting.