Learn how HRTMS uses Slintel to analyze a prospect’s technology stack data, enrich inbound leads, and look at companies’ historical growth metrics.
HRTMS is a software company that has defined the Performance Management and Compensation Planning space. Their SaaS-based Job Description Management solution, JDXpert, is a groundbreaking product that allows companies to create, manage, and store job descriptions.
Before getting onboard, the primary objective of the Marketing and Sales teams at HRTMS was to identify high-intent prospects, personalize their sales pitches, and improve their marketing messaging. They wanted to focus on these pain-points to get more relevant leads into the system and increase their deal closure rate.
Ashley Johnston, Marketing Director at HRTMS, says, We were looking for a product that could provide accurate, high-quality information about prospects–something that could give us more information on our inbound leads and could help us segment prospects into different buckets
As a company that has sales cycles that typically span six months, lead nurture campaigns are an integral part of HRTMS’ prospect engagement activity. Having continuous communication with prospects and sending them information pertinent to their use-case is a great way to gain their trust and show them the value of the software.
Slintel provides comprehensive and accurate technographic, firmographic, and psychographic data for over 66 million key decision makers across the globe. Grouping prospects based on their interests and potential pain-points has helped the HRTMS Marketing Team capture the attention of prospects and move them further down the sales funnel.
Segmenting our prospects has helped formulate better and more relevant marketing messages that appeal to each prospect’s use-case” says Ashley.
Beyond that, the Account Executives at HRTMS wanted to understand their prospects’ interests, study their technology stack, and discern their pain-points to build an optimized sales pitch. Slintel’s technographic-powered buying intent platform allowed them to anatomize all of these aspects, enabling them to create tailor-made pitches that addressed the prospects’ pain-points accurately, both in emails and on demos.
Amanda Kozak, Account Executive at HRTMS, says, Slintel helps our Sales Team generate more information about contacts we want to reach out to. The quality of information on the Slintel platform is great, and helps us identify prospects that have the highest likelihood of purchasing our solution
HRTMS now uses Slintel to analyze a prospect’s technology stack data, enrich inbound leads, and look at companies’ historical growth metrics. The product has helped HRTMS analyze over 106,000 prospects, allowing them to optimize their messaging, attract more webinar registrants, and get more deals in the pipeline. It has also helped them identify high-intent prospects and improve their email response rate by about 300%.
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See how HRTMS uses Slintel to achieve these results.
Decrease in research time
Increase in response rates
More meetings booked
Increase in win rates