HRTMS + Slintel

How HRTMS Optimizes Messaging and Improves Outreach Using Slintel

Learn how HRTMS uses Slintel to analyze a prospect’s technology stack data, enrich inbound leads, and look at companies’ historical growth metrics.

  • Insights from
  • Company's Profile
  • Challenges
  • Solutions
Ashley_Johnston
Ashley Johnston
Marketing Director
Job Description Management
Use Case
I could not be more pleased with my experience thus far with Slintel. The team is always adding new features to make their tool even better. The team is knowledgeable and accommodating, and I have never come across a group of people more genuinely interested in helping customers
  • Employees
    20 - 49
  • Type
    Private
  • Country
    United States
  • Sector
  • Headquarters
    Raleigh
  • Key Industry
    Human Resources
  • Website
    hrtms.com
more info right cheviron
  • Identify high-intent prospects, personalize their sales pitches,
  • Improve their marketing messaging
  • Focus on customers’ pain points,
  • Get more relevant leads and increase their deal closure rate.
  • Comprehensive technographic, firmographic, and psychographic data for 66M+ key decision-makers across the globe.
  • Grouping prospects based on their interests and potential pain points to capture their attention and move them further down the sales funnel.

About HRTMS

HRTMS is a software company that has defined the Performance Management and Compensation Planning space. Their SaaS-based Job Description Management solution, JDXpert, is a groundbreaking product that allows companies to create, manage, and store job descriptions.

Business Needs / Challenges

Before getting onboard, the primary objective of the Marketing and Sales teams at HRTMS was to identify high-intent prospects, personalize their sales pitches, and improve their marketing messaging. They wanted to focus on these pain-points to get more relevant leads into the system and increase their deal closure rate.

quote

Ashley Johnston, Marketing Director at HRTMS, says,
We were looking for a product that could provide accurate, high-quality information about prospects–something that could give us more information on our inbound leads and could help us segment prospects into different buckets

Solutions Offered by Slintel

As a company that has sales cycles that typically span six months, lead nurture campaigns are an integral part of HRTMS’ prospect engagement activity. Having continuous communication with prospects and sending them information pertinent to their use-case is a great way to gain their trust and show them the value of the software.

Slintel provides comprehensive and accurate technographic, firmographic, and psychographic data for over 66 million key decision makers across the globe. Grouping prospects based on their interests and potential pain-points has helped the HRTMS Marketing Team capture the attention of prospects and move them further down the sales funnel.

quote

Segmenting our prospects has helped formulate better and more relevant marketing messages that appeal to each prospect’s use-case” says Ashley.

Beyond that, the Account Executives at HRTMS wanted to understand their prospects’ interests, study their technology stack, and discern their pain-points to build an optimized sales pitch. Slintel’s technographic-powered buying intent platform allowed them to anatomize all of these aspects, enabling them to create tailor-made pitches that addressed the prospects’ pain-points accurately, both in emails and on demos.

quote

Amanda Kozak, Account Executive at HRTMS, says,
Slintel helps our Sales Team generate more information about contacts we want to reach out to. The quality of information on the Slintel platform is great, and helps us identify prospects that have the highest likelihood of purchasing our solution

Results & Benefits

106,000+

Prospects Analyzed

3X

Increase in response Rate

4 HOURS/DAY

Saved by Every Resource

HRTMS now uses Slintel to analyze a prospect’s technology stack data, enrich inbound leads, and look at companies’ historical growth metrics. The product has helped HRTMS analyze over 106,000 prospects, allowing them to optimize their messaging, attract more webinar registrants, and get more deals in the pipeline. It has also helped them identify high-intent prospects and improve their email response rate by about 300%.

Send to my inbox

Start growing with Slintel today

See how HRTMS uses Slintel to achieve these results.

What more can you ask for from Slintel?

Decrease in reach time

35%

Decrease in research time

3X Increase in response rate

3X

Increase in response rates

60% More meeting booked

60%

More meetings booked

2X Increase in win rates

2X

Increase in win rates

Industry
Computer Software
Size
51-200

I've used multiple systems including a lot of Slintel’s competitors in the past. The data we were looking for, tech landscape and company and contact data, was always scattered. Slintel is the one platform that combines ALL these things."

Nabras Mohammed

Business Development Lead, Whatfix

30%

More meetings booked

20%

Growth in pipeline

Read their story right cheviron
Industry
Computer Software
Size
11-50

"Slintel has been essential for our department in freeing up time and saving money. With Slintel, my team has been able to build lead lists with 5000 leads and more in minutes. This is so much quicker than they were able to before and with greater accuracy."

Liz Oz

Head of Marketing, AlwaysAI

2x

More meetings booked

20%

Growth in pipeline

Read their story right cheviron
Industry
IT Services
Size
11-50

“Slintel helps me clean out my funnel pipeline and figure out which companies I should be going after and which I shouldn't. It's a big game changer in terms of focusing on the right leads at the right time.”

Ross Cordio

Business Development Manager, Cloud Pathfinder

2x

More meetings booked

10%

Growth in pipeline

Read their story right cheviron