As a steadily growing Salesforce implementation company since 2017, Cloud Pathfinder needed a software solution that would make prospecting for Salesforce customers easier, and make for a higher level of targeting than they did before. Here’s how Slintel helpe ... d them meet their targets. Read more
Cloud Pathfinder is a Salesforce consulting and implementation company. They do everything Salesforce-related, from the implementation of sales, cloud services, cloud communities, quality control, API development, and from time to time, playing Salesforce admin for companies.
They specialise mostly in the B2B SaaS space, including space technology, high technology, manufacturing, and have recently started working with financial service services companies as well.
Slintel’s team has actually taken some of my feedback and implemented and kind of changed the programme based on some of my feedback, which I thought was fantastic.
As a steadily growing Salesforce implementation company since 2017, Cloud Pathfinder needed a software solution that would make prospecting for Salesforce customers easier, and make for a higher level of targeting than they did before.
List Building and Using Technographic Data to Find Salesforce Customers
The biggest use case, it's mostly list building. We like to make sure that the companies that we're reaching out to with our cold outbounds through our SDRs and BDRs are using Salesforce. So the technographic data is the most important part of Slintel for us. We didn't have any technographic data before Slintel, and this has been kind of like our first go at using technographic data. We use intel kind of together with all other programmes like Sales Navigator and Seamless.ai as our primary source of list building.
Slintel’s Impact And Shifting To An ABM Approach
Slintel really helped me push forward into more of an ABM approach. And that's what actually we're going to be building out and shifting our entire outbound process to specifically more of an ABM approach.
Slintel adds that extra layer of technology, and can tell us whether that company has Salesforce or not, and I think that's tremendous. It helps me clean out my funnel pipeline and you know, companies that I should be going after and shouldn't be going after. I think it's also going to be a big game-changer in terms of targeting time-saving and focusing on the right leads at the right time and prioritising those leads. That's awesome.
Our technographic data was able to help Ross and his team find companies that are using Salesforce as soon as they start their prospecting process. Resulting in better targeting and reduction in time taken to find relevant prospects. The biggest payoff, according to Ross, is the time saved and achieving a higher level of targeting. This concluded in a 10% increase in their pipeline, and that too in the early stages of usage. Ross had been trying to figure out how to arrive at the right customers for his business for 2-3 years now, and his idea of the perfect prospect was based on company industry, size of the company, title of the lead, recency of the hire.
I think the Chrome Extension is pretty user friendly and intuitive. I think the filtering and capabilities are pretty straightforward. During the research phase, it's harder to go look at each individual website, try to get a sense of what this company sells and what they do and what industry they're in. With the Slintel Chrome extension, you've got those products just listed right there, front and centre, and I can get a good understanding of what that company does. And then I can go into technology really quickly, and see if they have Salesforce. And these are just some use cases where I think that the platform itself has been helpful in speeding up my prospecting process.
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See how Cloudpathfinder uses Slintel to achieve these results.
Decrease in research time
Increase in response rates
More meetings booked
Increase in win rates
..gives us the ability to speed up our process by filtering out company size, geographies, and technology used…and also provides good contact emails and phone numbers.
Segmenting our prospects has helped formulate better and more relevant marketing messages that appeal to each prospect’s use-case
PracticeMatch was able to get up-to-date, clean, and easy-to-use data that could help their sales team prospect better