Zero Data (Empty State)

What is Zero Data?

Zero Data is also known as the empty state or empty screen. It can be described as the moment in which viewers cannot see the standard content of a page.

Teams should take this state as an opportunity to produce a more significant as well as satisfying experience. Not just that, you may need to work on a good design to control customer dissatisfaction or chaos.

Zero data states are meaningful screens that should be considered by the designers, developers, and the product manager. 

By working on it, chances are that you can discover a remarkable way to expand user engagement & satisfaction and maintain customer relations. A decent message with good visuals is the way to connect with your audience, assisting them in achieving their objectives.

Examples of the empty states:  

  • Having no item in a list

  • zero search results in a list

  • error occurring constantly


How to design a Zero Data or Empty State?

To design a zero data state, there are some of the practices you should keep in mind, including:

  • Educate and Guide Users

Empty states or empty screens can be taken as an excellent opportunity to interact with users. You can educate customers on how to use the feature and start and what will happen afterwards. Here, the main aim is to push users to go ahead.

  • Use Visuality

Visuality is the way to create a powerful image in the user’s head. It will include the practice of using the features– a well-designed visual content is clear, explaining, on-point and simple to look at, which encourages the users to proceed to the further steps and not feel confused, chaotic, or distractive.

  • Motivation Customer To Take Action With a Button

When you add a suitable button in an empty space, it will be a loud and clear call for the customers to maintain the page. It constructs an opportunity for the customer to keep in action and not stop abruptly at an empty screen.