User Experience (UX)

What is User Experience?

User Experience is an acronym for UX and can be described as the way users feel about your brand while using an application, product, or system and how good or bad their experience with you has been. It can include a wide range of things, from their experience with the product navigation to how easily they are able to navigate.

It is the holistic journey experienced by the users that includes every touchpoint between the customers and the enterprise while using the product.


But is UX really important?

Well, to put it into simple words, UX is essential because it tries to fulfill the customer's requirements, aiming to offer positive experiences. This way, the users can trust the brand and become loyal to it. 

Are you confused about the difference between User Experience (UX) and User Interface (UI)? Click here to know more. 

If you are wondering now what are the elements that make a user experience great. Well, the answer is not that straightforward, and maybe there's no right answer. 

While designing a user interface or creating UX strategies, you need to keep in mind that you are not a user, so you need to put yourself in your customer's shoes and think from their perspective. Be realistic and do not just assume that you know what the user needs.

To get close to your users, observe and pay attention to them, and you will find your answers.