What is buyer intent score?

Using the buyer intent score, you can see which accounts are more likely to buy your product at an early stage of the buying process. This way, you can easily focus on high-intent buyers, optimize ad spend, and prioritize your pipeline.

What is buyer intent score?

The signals

The signals

Slintel uses six different signals to calculate the buyer intent score. These signals were picked to signal two things to sales executives:

  • 1
    The buyer’s capacity to spend
  • 2
    The technographic ecosystem of the buyer

Slintel levels the playing field for startups, with the buyer intent score. It’s exactly the criteria I’d use as a salesperson to qualify my leads - companies that are hiring, companies that are spending money in this area, companies that are growing. As a startup, if I get Slintel, I am on the same level as I’d be if I’d hired a bunch of experienced salespeople who’d worked on the accounts I want to target.

Bruce Eastman
Bruce Eastman, CEO, and founder
EastmanCRO
Actively searching for buyer intent

With search intent, you can tell when someone is actively looking for a solution through Google search or a review site or a comparison website. Passive buyer intent is a sign that someone might be interested in buying from you but isn’t aware that they have a need for you right now.

Slintel’s buyer intent score identifies passive intent buyers so you can tap into them and showcase value even before they start doing their research and scoping out your competitors.

Actively searching for buyer intent

To buy or not to buy

To buy or not to buy

Slintel’s intent data extends well beyond the buyer intent score to also include intent based on behavior like technographic intent, hiring intent, research intent, and thematic intent.

This way, you can better understand your buyer’s business, prioritise the right accounts and personalize messaging.

Intent that doesn’t go out of style

The Slintel buyer intent score is third-party intent that you can use to prioritize them in your pipeline and look at the account’s first-party intent data that you collected from your properties like your website.

Unlike a lot of other third-party intent data providers, Slintel’s buyer intent score is not based on reverse IP lookups or from a co-op depending on cookie data (soon to be phased out by Google). It’s good old, solid understanding of why a business might be a potential buyer.

Intent that doesn’t go out of style

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