Syntegrate Consulting Syntegrate Consulting

Syntegration (noun): the bringing together of dissimilar research, insights, ideas, and people to create something completely new. Syntegrate Consulting is an insight-based strategy firm that special...izes in helping our clients build brands, go-to-market strategies, and communications that create new value in the marketplace. We believe that marketing, as a discipline, must evolve from generating short-term transactions to building long-term, intimate relationships by contributing emotional meaning to the lives of consumers and shoppers. Emotion – not price promotion – is now the currency we need to generate the sales of goods and services. The challenge every brand faces is how to connect with consumers and shoppers through the right messages, delivered at the right place and time, with the correct amount of emotional meaning. How many of your brands are doing all of these things consistently? Since our founding in 2006, we have passionately believed that the future of marketing will go beyond the process of integrating plans through a campaign idea, and evolve to synthesizing the disciplines of Consumer, Shopper, and Trade Marketing to create something completely new for brands. True innovation, value creation, and real organic growth will no longer come from one single discipline, but rather at the fringes where multiple disciplines intersect, often in ways that seem dissimilar. Syntegrate Consulting offers our clients a unique set of skills and services all geared to creating new internal and external value for your organization. Unlike most other consulting firms, we have the processes and tools to guide you throughout the entire planning process, from positioning, to strategy, to campaign and tactical development. Our services include: 1. Syntegrated Planning Process 2. Brand Positioning 3. Emotional Trigger Research 4. Research Syntegration 5. Shopper Marketing Capabilities Development 6. Category Solutions 7. Syntegrate Learning Lab Read more

• Marketing and Advertising