SQMRC--Service Quality Marketing Research & Communications SQMRC--Service Quality Marketing Research & Communications

Service Quality Marketing Research & Communications (SQMRC) is a marketing research company in Portland, Oregon, owned by independent researcher Carol M. Booton, Ph.D., specializing in helping content ... marketers create robust buyer personas. You need profiles of your ideal customer groups to craft effective marketing messages to them. “Big data” is great, but can only tell you where people have been, not why. To find the compelling story that will move your customers to action, combine your behavioral data with attitudinal (psychographic) data to create buyer personas. Simple online surveys and personal interviews can help you discover your customer’s likes, dislikes, attitudes, paint points, and intentions so you can really see things from your customer’s point of view. Read more

• Market Research