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Home Home breadcrumbs arrow Company breadcrumbs arrow Just Panela

Just Panela

Sugar doesn't have to be bad for you! The way cane sugar is supposed to be, Just Panela cane sugar is hand cut, hand kettled, hand crafted. That means no industrial collection or processing. Just Panela cane sugar retains the natural characteristics, knows as "terroir" (pronounced; 'ter-war'). This means a product of nature retains its taste from the soil, climate, and region from whence it came. When white, turbinado, and brown sugars are centrifugally refined the good is thrown out with the bad. That includes the naturally occurring vitamins, minerals, and amino acids. What grows together goes together. At Just Panela we strongly believe in the philosophy that “what grows together goes together.” Our USDA Certified Organic unrefined cane sugar from Colombia, otherwise known as ‘panela,’ is sourced in the same region where your Colombia Arabica beans are grown. Panela’s robust, earthy taste makes it the best sweetener available for coffee and tea. Taste and Texture. When sampling panela, one can immediately recognize the difference in taste and texture from other sugars like turbinado and brown sugar. Used in coffee and tea, panela acts as a sweetener that naturally complements the flavor and minerality of the coffee bean or tea leaf. In baked goods and other food, it enhances the flavor profile, adding hints of caramel, molasses, raisin, and spice. Panela’s ability to compliment quality tea and coffee while adding a subtle yet distinct flavor profile to foods, makes it a welcome alternative for consumers in premium cafes, bakeries and homes. Nutritive, Raw, and Organic. Unlike commercially refined sugars, panela doesn’t undergo the heavily mechanized process that strips away the natural matter from the cane. As a result, it retains the vitamins and minerals inherent to the cane plant itself, including potassium, calcium, magnesium, manganese, and vitamins A, B, C, D, E. Additionally, panela’s more complex carbohydrates break down slower in your bloodstream, providing sustained energy release preferable for diabetics and athletes. A Premium Alternative on the Condiment Counter. We currently work with a USDA Certified Organic farm in the Valle de Cuaca department, to bring real raw, unrefined, nutritious cane sugar to consumers in a variety of settings. Bulk customers include coffee roasters, cafes, restaurants, bakeries, and food manufacturers. Just Panela has 1 lb kraft bags placed in retailers nationwide. A Quick Company History. When Just Panela’s founder first moved to Colombia in 2010, he encountered a unique unrefined form of cane sugar, otherwise known as “panela.” Usually sold in blocks that must one must break down with a knife or cheese grater, panela is consumed daily in the morning with hot water (“agua panela”) and at lunchtime with cold water and lime juice (“guarapo”). Our founder recognized that Panela could provide an organic alternative to artificial sweeteners and highly processed modern sugars available to American consumers. With the help of a co-founder, the two subsequently started Just Panela in 2013 in an effort to bring Panela, preferable in both taste and texture, to the American market. The company objective is to replace brown, white, and turbinado sugar in all areas of specialty coffee and tea, food and beverage products, baking, food service, natural, gourmet, and grocery. Just Panela asks; why was sugar refined in the first place? The answer is that industrial sugar has no choice but to be refined due to the industrial collection process used by big sugar. It’s a dirty process that requires cleaning and filtering, involving multiples of chemicals as well as cow bone char! Just Panela, on the other hand is machete cut by hand, and kettle cooked by hand to allow sugar cane to retain its natural mineral content and teroir.

  • Headquarters

    Boulder, Colorado, United States

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  • Company Size

    11-50 Employees

  • Stock Symbol


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Technology Stack of Just Panela

Find 19 technologies across 9 categories used by Just Panela

G Suite

G Suite is a suite of apps from Google which offers a number of tools to communicate and c...


Slack is a single workspace that connects users with the people and tools they work with e...

Facebook Comments

Facebooks mission is to give people the power to build community and bring the world close...

G Suite (formerly Google Apps for Work)

Google Apps for Work gives team members professional email services along with online stor...

Amazon EC2

Amazon Elastic Compute Cloud is a web service that provides resizable compute capacity in ...

Facebook Events

Facebook Events enables businesses to organize gatherings, manage invitations and send not...

Facebook Pixel

Facebook pixel is a snippet of JavaScript code that allows customers to track visitor acti...

Google Tag Manager

Google Tag Manager helps marketers control the end-to-end process of adding website tags.

G Suite

G Suite is a suite of apps from Google which offers a number of tools to communicate and c...


Slack is a single workspace that connects users with the people and tools they work with e...

Google Analytics

Google Analytics allows users to measure sales & conversions, plus gain fresh insights int...


Mouseflow is an online tool that tracks click, mouse movement, and scroll behavior on a we...


JavaScript is the programming language of HTML and the Web.


jQuery is a cross-platform JavaScript library designed to simplify the client-side scripti...


Hypertext Markup Language (HTML) is the standard markup language for documents designed to...


Typekit is an online service which offers a subscription library of high-quality fonts. Th...

See all Technologies

Mouseflow is an online tool that tracks click, mouse movement, and scroll behavior on a we...

Amazon EC2

Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides resizable compute...


Squarespace is a SaaS-based Content Management System (CMS) offering a website builder, bl...

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Employees at Just Panela

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Yudy Osorio

Yudy Osorio is Vice President Of Operations at Just Panela at Colorado United States...


Chuck Stroman

Chuck Stroman is Chief Marketing Officer at Just Panela at Colorado United States...


Lorrany Dias

Lorrany Dias is Gerente De Vendas at Just Panela at Colorado United States...


Al Lewis

Al Lewis is Regional Sales Manager at Just Panela at Colorado United States...

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What is Just Panela official website?

The official website of Just Panela is http://www.justpanela.com.

What is Just Panela phone number?

The phone number for Just Panela is 720-600-0522.

How many employees are working at Just Panela?

Slintel keeps track of 11-50 employees who are working at Just Panela.

What industry is Just Panela in?

Just Panela is in the industry of Food & Beverages.

What is Just Panela's tech stack?

The top technologies used by Just Panela are :- G Suite Facebook Comments G Suite (formerly Google Apps for Work) Facebook Events G Suite Facebook Pixel .

Where are Just Panela's headquarters?

Just Panela headquarters are at Boulder, Colorado, United States.