BX’s objective is to become the world’s leading online venue for the safe, secure and verifiable auction, sale and exchange of luxury class assets. BX has conducted operations in two phases. First, in August 2008 as a beta test site and since February 2009, as a robust and fully operational luxury auction portal utilized by its growing and global membership comprised of mass affluent and High Net Worth Individuals (HNWI). Mass Affluent individuals are defined as households with annual incomes of $90,000-$150,000 and HNWI are defined as households possessing net worth of $30,000,000 or more. BX completed its first auction in February 2009 and since that time, BX has facilitated the auction, sale or exchange of $180,000,000 in luxury assets. The average value of assets listed at the BX auction site is $2,000,000.
Miami, Florida, United States
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