Zoho - Customer Teardown

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Slintel Image

Varsha Soni

Last updated August 30, 2019

Zoho was started in 1996 by Sridhar Vembu and Tony Thomas in Pleasanton, California. The company was called AdventNet back then and was renamed as Zoho in 2005 with headquarters in Chennai.

Zoho is an award-winning design with lead and contact management at its core but also functions in areas for sales pipeline management and purchase control. It is known for it's easy to use and seamless platform regardless of the size of the organization, whether it’s a large enterprise or a small business.

An unconventional thought process:

Vembu's thought process was completely contrarian to the other Silicon Valley start-ups whose main focus is to get financing. Vembu believes in keeping ownership close with him and his family members owning a majority stake in the company. If you have still not heard of the company, it must be because it shuns the things that ambitious software companies are often in the news for raising venture capital, going public with a share issue, borrowing from banks to expand or getting acquired.

They have overturned some established conventions of the software industry by its unique hiring process where there are no job interviews and your where your degree does not matter. He started a Zoho University where they take underprivileged students or dropouts, giving them another chance at success. Upon successful completion of the course (during which they are paid a stipend), they get automatically inducted at Zoho Corporation. Vembu hence is constantly breaking the popular myth that Indians are good only for cheap-labor based services and not high-value products.

Slintel keeps a track of 4892 customers for Zoho. Zoho has a 5% market share in terms of CRMs. Most of their customers have less than 50 employees (51%) and 37% of their customers come from the United States.

Key Customers:

Amazon.in: Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four technology companies along with Google, Apple, and Facebook.

Fundsindia: It is an online company based in Chennai and Bangalore who have 12 lakh plus customers and counting. They have customers in over 2,000 cities and have invested over ₹6,200+ crores on their platform in Mutual Funds, Stocks and other investment products.

Ola: It is an Indian transportation network company offering services that include peer-to-peer ridesharing, rides service hailing, taxi, and food delivery. The company is based in Bengaluru, Karnataka, India.

Netflix: Netflix is the world's leading internet entertainment service with 130 million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.

Chai Point: Chai Point is an Indian tea company and a cafe chain that focuses on tea-based beverages. Chai Point was founded in Bangalore, India in 2010. The name Chai Point is derived from the word Chai which is the Indian term for tea.

Key Competitors:

Zoho ranks 10th out of 142 vendors who provide Lead Management CRM and are tracked by Slintel. Pardot takes the cake in terms of Lead Management CRMs with over 22000 customers, second to Infusionsoft with over 15000 customers.

Zoho just lands just 2 spaces below Salesforce CRM which has about 7000+ customers in its bag and is one of their most famous counterparts.

Approximately 6 customer contracts will be up for renewal in April-July 2020 quarter according to the Slintel database.

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