Workday Customer Teardown

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Last updated February 12, 2019

Workday was founded by Dave Duffield and Aneel Bhusri in 2005 after PeopleSoft was acquired by Oracle. Its first application was the Workday Human Capital Management, followed by Workday Financial Management and then the Workday Recruiting which was launched in 2014, as an end-to-end Applicant Tracking System (ATS) module of the Workday Human Capital Management system. It estimates that its fiscal 2019 revenues will be of $ 2.37 Billion, a growth of 33% over the last one.


According to Slintel data, Workday Recruiting has a total of 1908 customers. They had the highest addition rate of new customers within all key ATS vendors (16 new customers recently). The most prominent of these additions is Standard Life, a leading UK-based Asset Management Company, with more than 6000 employees. Followed by Li & Fung Hong Kong (17,000+ employees, 230 locations), Distribution Now U.K. (4,500+ employees), Jones Lang LaSalle India, Homesite Insurance USA, Ascensia Switzerland, Forcepoint Software USA, (part of the Raytheon Group), Prana USA and Ignis Asset Management UK.  What comes to the conclusion that with all these new clients is that Workday is gaining traction across geographies as well as in large enterprises. Regarding customer deletions, there were 3 within the last month, mostly small associations with less than 50 employees.

Some of the other key customers for Workday are:

• State Street Corporation

State Street Corporation is an American financial service and bank holding company headquartered in Boston with operations worldwide. It is the 2nd oldest United States bank in continuous operation.

• Robert Half International

Robert Half is a global human resource consulting firm based in California, USA. It is a member of the S&P 500 and is credited as being the world's first and largest accounting and finance staffing firm, with over 345 locations worldwide.

• CAE (Canada)

CAE provides comprehensive training systems integration (TSI) solutions to deliver state-of-the-art and cost-effective training for civil aviation, defense and security forces. It has 50+ training locations worldwide.

• Centrica (UK)

Centrica is a British multinational energy and services company which supplies electricity and gas to businesses and consumers in the United Kingdom, Ireland and North America. It is the largest supplier of gas to domestic customers in the United Kingdom, and one of the largest suppliers of electricity, operating under the trading names Scottish Gas in Scotland and British Gas in England and Wales.


KONE headquartered in Helsinki, Finland, is an international engineering and service company employing some 55,000 personnel across 60 countries worldwide. In addition, KONE builds and services auto-walks, automatic doors, and gates, escalators and elevators.

• J.B. Hunt Transport

J.B. Hunt Transport Services, Inc. is a trucking and transportation company, with revenues of more than $7 Billion in 2017.

• HP Infolab

HP Infolab is a website that offers HP product training for retail sales representatives. HP Infolab delivers training courses, games, resources and high-impact programs that educate retail sales representatives on HP products. It has more than 10,000 employees.

• Covestro – Germany

Covestro is among the leading suppliers of premium polymers, with more than 16,000 employees who work at 30 different global sites.

• Cushman & Wakefield

Cushman & Wakefield is among the largest commercial real estate services firms with revenues of $6 billion. The firm operates in more than 70 countries and has 48,000 employees.

• Samsung Global Strategy Group

The main role of Samsung GSG is to enhance Samsung’s business performance and global reach, while simultaneously developing a pool of talent to contribute to the global growth of Samsung.


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Key Competitors

Workday ranks 7th out of 221 vendors who provide ATS software and are tracked by Slintel. The two main players in the ATS market are Taleo and iCIMS, having more than 4,500 customers each according to our data. Other significant competitors in the ATS space are BambooHR, Workable, Jazz HR, Greenhouse, and Frontline Recruiting & Hiring each with a customer base of more than 2k. Given that the number of net customer additions for Workday was the highest in this group, they might touch the 2000 customer mark soon.

The data shows that close to 36% of Workday customers have come from Taleo, while close to 10% of customers have been acquired from iCIMS. Another 9% of customers have come from Health Career Source, a leading Healthcare ATS solution. This is an indication that Healthcare is an industry that Workday is increasing its focus on or that the Healthcare industry is opening out to ATS solutions. Other competitors might want to align their solutions to this market. 

Workday has outperformed all its competitors in the number of net customer additions, showing serious growth in the ATS marketplace. It did better than ApplicantPro, Greenhouse HR, Ultipro and SuccessFactors.

Approximately 50 customer contracts will be up for renewal from April - June 2019. This could be a great opportunity for vendors working in the same space and are also interested in Workday’s clients.

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