The race isn't just restricted to Customer Relationship Management (CRM) tools either. The advancements in cloud technology, data analytics, artificial intelligence and process automation have completely changed the sales game. Some of the biggest players in the market have already integrated these technologies into their product, and others are following suit.
Sales is not just about the final deal closure. There are multiple steps that go into generating, nurturing and ultimately converting leads. It starts right from the pre-sales function to the final proposal.
Sales tools have steadily digitized each and every one of those steps for a more optimized sales flow throughout the funnel. With the abundance of data available, technology can tell you near about exactly what your customer needs.
The Sales Tech Customer Landscape is widespread, across multiple industries and sectors. Whether a company is B2B or B2C, its primary goal of selling its product is now being achieved through the use of Sales Tech, whether it be for sales forecasting, sales management, inside sales or anything in between.
By utilizing better analytics, Sales tools are making it much easier for sales people to figure out which leads are worth pursuing. These tools are also slowly leaning towards machine learning and AI to further streamline their processes.
Processes like forecasting, managing leads, price optimization and more are being optimized by these cutting-edge technologies, and that's just the tip of the iceberg.
As the situation stands today, sales which is not backed by technology has a very minimal chance of penetrating the market. The right sales tech is like one magnificent navigator that just shows you where to go and leads you right to the target, think Google maps but with revenue involved!
Technology insights are hard to come by. It's not like companies are out there divulging all their tech secrets for the world to know. This is where technographics come into play!
With the aid of the right technological know-how, you can easily map out the existing sales tools that your target companies are using. For instance, if you're a sales intelligence or enablement company, then you must understand which CRM tool your customer is using, as you'll have to integrate with that system.
Even if you want to offer your customer a brand new platform altogether, you can utilize Technographics to look up competitors in your space, see who uses them and when their contracts are up for renewal.
You may be wondering where you can find such a comprehensive collection of data? Well the sales tool analysis that we've done above is all based on accurate real-time technology insights, and all of it comes from one source- Slintel.
Slintel is a leading Technographics provider that monitors sales tool usage trends and existing IT systems of a vast number of companies. Odds are that we can help you find out exactly what your customer is using, so that you may leverage that to enhance your sales and marketing approach. We also provide Technographics for other business-critical functions such as Marketing and HR.
In an increasingly data-driven world, the only way for you to stay relevant is to tap into the right knowledge base. Slintel aims to provide just that!
So, if you're looking to tap into the power of Technographics to help boost your sales efforts, visit Slintel and see for yourself what we have to offer!