Pipedrive - Customer Teardown

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Slintel Image

Varsha Soni

Last updated September 3, 2019

Pipedrive CRM:

Pipedrive was founded in June 2010 by Timo Rein and 4 of his friends. Timo Rein and Dominic Butera became the company's CEOs later on. They have had over 90,000 customers to date and have raised over $90 million from venture capitalists. Pipedrive was also a part of the Angelpad accelerator program where it was the only European startup selected!

Back when they had started, the CRM landscape was filled with software trying to please the top management and not the actual users, i.e the salespeople. Hence they ended up creating a CRM which had its base in activity-based selling resulting in better visualization of sales and leads in different stages and according to individual priorities. They put the needs of the salespeople first and not how it would look to the top management.

Pipedrive CRM is suited best for field sales teams with a consultative sales process. The CRM has a great UI and excellent modern design which organizes sales and leads according to individual priorities. The app can easily go mobile and has flexible rate plans, whether the customer is a small business or a large enterprise.

Pipedrive has a wide range of customers, some of them are below:

Postmates: Postmates is an American logistics company that operates a network of couriers who deliver goods locally. As of February 2019, Postmates operates in 2,940 U.S. cities.

Fortumo: Fortumo is an international mobile technology company. The company develops a platform for app stores and digital service providers for user acquisition, monetization and retention.

Blippar: Blippar was the name of a technology company that specialized in augmented reality and of the mobile app it made. The company was founded in London and had offices in Singapore, Tokyo and New York amongst 10 other locations.

Falcon Social: Falcon.io provides a SaaS platform that allows marketing departments to create, launch and measure social media campaigns in real-time.

LinkedIn: LinkedIn is an American business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.

Pipedrive and competitors:

Pipedrive is a relatively small organization in the CRM field, with giants like Pardot and InfusionSoft owning to the lion's share of the market.

Pipedrive owns about 0.1% of the CRM market share and ranks 24th in the 150 CRMs Slintel keeps a track of.

Slintel keeps a track of 2794 customers for Pipedrive currently and close competitors are Intouch and Survicate with over 730 customers.

Pipedrive as an organization, however small, has made its name in the market as a reliable CRM aimed at sales management with a remarkable growth trajectory.  It has carved out its place in the CRM field competing in the small and medium-sized market.

Slintel's Technographics for Pipedrive is not limited only to their customer base. You will also find data on the IT infrastructure of all their clients, empowering your sales and marketing function to pinpoint their target market and approach their customers more effectively. You can signup for a Slintel's demo (no credit card required)!