Marketing automation tools landscape

Slintel Image
Slintel Image

Deepak

Last updated January 12, 2019

 

Marketing automation is here to make our lives easier. According to the infographic published by Invesp, 80% of users who incorporated marketing automation in their strategies saw a significant increase in the number of leads they generated. What is even more interesting is that 77% of them witnessed an increase in conversions.

To reach out to their potential leads and customers, the ability to generate qualified leads is something companies need to master. And marketing automation does just that. To throw some statistics again, 92% of the users who participated in the survey reveal that generating qualified leads was their primary intention with marketing automation followed by tackling customer retention and nurturing leads.

Besides, 74% of them agreed to the fact that marketing automation’s ability to save time was one of its huge advantages. How true! When we automate a few redundant tasks that unnecessarily consume human time and effort, it allows us to shift our focus to concerns that need more attention. 

With the right system in place, you can automate your entire marketing strategy from lead generation, to sending qualified leads to the CRM, sending out emails and scoring the quality of responses. Even support can be automated today. If you have been unsure of the applications available today that could make your life simpler, here is an outlook of the entire marketing automation landscape.

Marketing Automation Landscape

 

Marketing automation tools work across multiple channels such as mailers, social media, push notifications, blogs, personalized advertisements and more. In fact, the race to develop better marketing automation is one which has led to the birth of new giants in this industry. Companies like MailChimp, Hubspot, Marketo and others have built huge revenue and clientele in the past decade or so. These are the technologies that are sometimes the first thing that comes to one's mind when they think marketing. Such has been their effect on this domain!

Let's take a look at some of the biggest tools that are shaping the marketing function right now and the kind of clientele that they're catering to.

  • MailChimp

MailChimp has revolutionized e-mail marketing in a big way. A channel that faces many problems in its endeavour to stay fresh, relevant and out of the spam folder, mailers can still be the most effective means of outreach. MailChimp helps companies make sure that they tap into the power of e-mail marketing.

It is currently a must-have technology for small and medium-sized companies. Odds are that the vast majority of startups across the world are using MailChimp to help penetrate the B2C or B2B market. Slintel currently has a list of more than 81,000 users of MailChimp, a list which includes companies from various sectors such as real estate, hardware, retail, non-profit, publishing, hospitality and many more.

  • Salesforce

Salesforce is one of the established leaders when it comes to sales and marketing technologies. The American company provides businesses with critical tools that have had such a demonstrated impact that most of the biggest companies in the world opt for Salesforce when it comes to marketing automation.

We have information on almost 16,000 of their clients. This is a list that includes such stellar names as Porsche, Philips, Kodak, PwC, Cathay Pacific, Deloitte, Toyota, and Adani Realty.

  • Hubspot

When content, social media and search engine optimization became buzzwords for customer outreach and lead generation, Hubspot was there to cash in. Founded in 2006, the company has since gone on to become an industry leader when it comes to marketing automation, offering social media management, market analytics, content management and SEO tools.

Slintel has a database of more than 17,500 users of Hubspot, complete with contract details. Knowing which small and medium-sized companies use Hubspot will help any start-up marketing automation technology in their efforts to penetrate the market.

  • Adroll

Adroll group was founded in 2007 and has since been carving a place for itself in the online marketing domain. Their CRM tool is primed to help businesses attract, convert, measure and target B2B accounts. It is one of the most preferred for large scale companies, and is a direct competitor to the likes of Salesforce.

We currently have a list of almost 16,000 of their customers. Some of the big names that are part of their clientele are Intel, Colombia University, Snap On, American Axle and Manufacturing, and Digicel.

  • Pardot

A part of the Salesforce marketing automation offering, Pardot is dedicated to the science of creating custom content for lead generation. It has grown in leaps and bounds since merging with Salesforce in 2013. Pardot can help you send triggered emails and generate landing pages and forms, and is also a reliable customer segmentation and lead management platform.

We have data on more than 9,000 of their customers, including the likes of Amazon, Blackberry, Shell, State Street, Sky West and Hexion.

Slintel also has a client database of more than 3,500 and 1,700 respectively for Marketo and Agile CRM, two of the other big names in the marketing automation sector.

How Technographics can Help?

There is always room for innovative and disruptive technologies in the field of marketing automation. However, carving a niche in the market requires dedicated research and a thorough knowledge base. In order to get these things, it is essential for companies to invest in the best kind of industry knowledge available and that is - Technographics.

Technographics gives companies looking to sell a product, a very comprehensive picture of the existing IT landscape of any of their target customers. With such information at hand, it becomes much easier for them to know what aspects of their product are more marketable. Knowledge of contract lengths and renewal also make it easier for them to target potential leads at a time when they are most likely to be interested in what they are selling.

If you're looking for a definitive technographics repository, then Slintel is the answer you've been looking for. When it comes to technology, Slintel clearly delineates the IT landscape and gives you accurate information.

Looking Forward

So, these are some of the biggest marketing automation tools that are currently shaping the landscape. However, there are also dozens of other tools that are competing to get up there with them. Slintel also has data for close to 200 other marketing automation technologies that are making a name for themselves on the market.

So, if you're looking to understand what's going on in the marketing arena and how your product can fit into the scenario, then our technographics can be of immeasurable aid in your efforts. For knowledge of more key tools and who's using them, check us out here.