Greenhouse Customer Teardown

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Last updated December 19, 2018

Greenhouse has made a big name for itself in the HR Technology market since being founded in 2012. It has gone from strength to strength, growing from a start-up in New York to receiving Series D funding and being touted as one of the top companies in this space to likely to emerge as a unicorn.

Slintel, your one-stop shop for technology insights, has collected comprehensive customer insights for leading applicant tracking platforms. Greenhouse is one of the companies that we've kept a close eye on.

We have captured in-depth information on Greenhouse customer landscape which includes the list of companies that are using Greenhouse, how their adoption and attrition rates are on a monthly basis, and also when they are due for contract renewals. 

Some Big Names Using Greenhouse Technology

Greenhouse customers consist of small to mid-sized companies across the world, with most of their clients located in the United States and Europe. Their customers are spread across diverse sectors such as advertising, leisure, music, hospitality, government, e-commerce, banking and many more.

Slintel currently has information for over 1,600 customers using Greenhouse. The big names on this list include- Espirit: Publicly owned manufacturer of clothing, footwear, accessories, jewellery and housewares under the Esprit label.

  • Brookfield Properties: A North American subsidiary of commercial real estate company Brookfield Property Partners, which itself is a subsidiary of alternative asset management company Brookfield Asset Management.
  • Altisource: Servicer, Origination, Real Estate Investor, and Consumer Real Estate Solutions for mortgage and real estate professionals.
  • Time Inc.: They are an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City.
  • Crocs: Crocs, Inc. is an American company, based in Niwot, Colorado, that distributes and once manufactured foam clog
  • Code for America: Code for America is a non-partisan, non-political 501 organization founded in 2009 to address the widening gap between the public and private sectors in their effective use of technology and design.
  • ARCHIBUS: ARCHIBUS is an Integrated Workplace Management System platform developed by ARCHIBUS, Inc. The platform is integrated bi-directionally with building information modeling and CAD design software. ARCHIBUS software solutions are used to manage around 15 million properties around the world. 

These are just some of the bigger companies that have opted for Greenhouse as their preferred HR technology partner. There are a number of other familiar names on the list, with many of them being priority targets for HR software companies that integrate or partner with Greenhouse.

Client Attrition and Retention

The Greenhouse customer list changes on a regular basis, with a lot of clients coming in from competitors such as Workable, Lever, Taleo, Bamboo HR and Google Hire. Conversely, some of Greenhouse's customers have moved to the likes of Workable, SAP Success Factors, iCIMS, Lever and Google Hire in the past.

One of the biggest companies that have signed with Greenhouse in the past month is the global footwear giant Espirit. In terms of brand visibility, it is up there with the best in the fashion industry and customer acquisition of this level showcases Greenhouse's credentials as an emerging technology for top-tier companies. Other notable additions in the last month are music company Sony Music Corporation and an application resource management company, Turbonomics. 

However, Greenhouse has lost as many customers in the past month as they have gained, though it is important to note that their losses have been much more low-profile names. Some of the businesses that have opted out are Lyft, a San Francisco based ride-sharing company, HR company 360 HR, and a software startup named Connectifier.

There are also a number of companies whose contract renewals are due in the coming quarter. These include a bunch of relatively well-known names such as Fashionista, Inkling Systems, Amplitude as well as many early-stage startups and small companies which could prove to be ideal targets for up and coming players in the ATS arena.

Where Does Greenhouse Stand with the Competition? 

Greenhouse is in close competition with the biggest companies in the ATS ecosystem. In terms of brand value, market size and revenue, it is still some way behind the top-tier technology companies.

The two biggest market leaders are Taleo and iCIMS, both of which have a solid reputation and client base for their ATS products. We have information on over 4,500 clients for each of them. Workable and Bamboo HR are two ATS providers who are in a much closer tussle with Greenhouse, as evidenced by the number of companies switching to and from these technologies. Slintel has a database of 2,900+ clients for both Bamboo HR and Workable.

Apart from these, we also have technographics intelligence on other fast-growing companies in the sector such as Bamboo HR, Workable and Workday Recruiting. The last being the one to watch out for, with a whopping 48 new clients added in the past month.

Overall, Greenhouse is an ideal use-case for startups who are looking to penetrate the market. They are relative newcomers, but have garnered a strong support system and captured a significant section of the market.

Looking Ahead

Sales are marketing teams that can curate much more meaningful campaigns with the aid of Technographics. A better understanding of customer movement, adoption and contract renewals helps you keep track of where the market itself stands and where it is moving towards, putting you in an advantageous position to seize potential opportunities.

Slintel offers you all the technographics insights you need in an easy-to-use platform. Sign up for here if you would like to learn more!