B2B Marketing & Growth Creating Psychographic Profiles To Target The Right Prospects Sushmitha Malali15 September 2022
B2B Marketing & Growth Firmographic Segmentation: Your Lead Generation Strategy Needs It Sushmitha Malali13 September 2022
B2B Marketing & GrowthB2B Sales What Is Lead Enrichment And Why Do Sales Teams Love It? Roshan Nair26 August 2022
B2B Marketing & Growth Creating Psychographic Profiles To Target The Right Prospects Sushmitha Malali14 min read
B2B Marketing & Growth Firmographic Segmentation: Your Lead Generation Strategy Needs It Sushmitha Malali8 min read
B2B Marketing & GrowthB2B Sales What Is Lead Enrichment And Why Do Sales Teams Love It? Roshan Nair7 min read
B2B Marketing & GrowthB2B Sales The Monster Task of Acing B2B Competitor Analysis Roshan Nair8 min read
B2B Marketing & GrowthB2B Sales Data Decay: The Million Dollar Price Tag on Expired Data Roshan Nair14 min read
B2B Marketing & GrowthB2B Sales I used the AIDA model to sell a fidget spinner to my dad. Here’s what I learned Tejas Shahasane9 min read
B2B Marketing & GrowthB2B Sales 5 Mistakes That Instantly Ruin your Prospect’s Experience Tejas Shahasane9 min read
B2B Marketing & GrowthB2B Sales Silicon Valley Vocabulary: SaaS Terminology for Frustrated GTM Teams Vasisht Nagarkatti4 min read
B2B Marketing & GrowthB2B SalesCustomer SuccessSales Prospecting Empathy in Sales: What Salespeople Need to Know About Emotional Intelligence Roshan Nair10 min read
B2B Marketing & GrowthB2B SalesSales Prospecting What is a Passive Buyer: The Invisible Cash Cow Vasisht Nagarkatti6 min read
Sushmitha Malali
Roshan Nair
Tejas Shahasane
Vasisht Nagarkatti
