The 11 Best B2B Newsletters in 2021

A man brwsing through a newsletter on his iPhone

To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” – John Caldwell

Every once in a while, people on social media get into a fiery debate on whether email marketing is dead or not. The topic makes the rounds for a few days, and after that, people almost inevitably always decide that it isn’t dead yet. 

As per statista, in 2020, approximately 306 billion emails were sent and received every day worldwide. This figure is projected to increase to over 376 billion daily emails in 2025. 

Emails are one of the best ways to keep your customers up-to date, even your potential customers especially for a B2B company. That’s why newsletters, media companies, and Substacks are still gaining more and more popularity even today. 

Newsletters are a pretty nifty way of giving the masses not only the information they are looking for but information they might need. 

Let us take a look at some of the best B2B newsletters that provide rich nuggets of information from selling to marketing to simply delighting you with actionable insights.

#11 Top of the Lyne

Top of the Lyne is a relatively new weekly newsletter that publishes articles about kickass product-led companies and their go-to-market journeys.

Not only will you find a in-depth analysis of the latest product-led companies but you can also access their podcasts which are a delight to listen. Subscribe to their newsletter here.

Sparkle Reason: If you are a product buff and love reading about how a product can potentially build a $10B dollar go-to-market engine and more then this one is for you. Helmed by people who are genuinely interested in everything from tech to its impact on society to GTM strategies, this newsletter does not disappoint. Another reason to like Top of the lyne, well their image/gif game is strong.


#10 SaaStr 

SaaStr is the biggest community for business software in the world. Their content is curated for a wide variety of individuals across multiple topics ranging from company culture to SaaStr news and events to marketing and metrics. Their weekly newsletter contains upcoming events at SaaStr, short content from their blog and other such treats. Subscribe to their newsletter here.

Sparkle Reason: With SaaStr newsletter being provided by the world’s largest SaaS community, you can be sure to get industry news, insights as well as discounts and freebies (tickets to smaller events organized by SaaStr). Subscribing to this newsletter allows you to be a part of a 60,000+ community. With a community as huge as this, we are sure you will find something that resonates with you.

This image indicates how the SaaStr weekly newsletter looks like.


#9 Inside 

This newsletter is packed with trends, news and insights to stay informed and ahead of the curve. They offer a variety of newsletters each tailored to a particular topic. To name a few – 

  1. Inside Daily Brief – A twice-daily digest of major news stories
  2. Inside Business – Business news that will make your smarter
  3. Inside Business Podcast – Stay up to date with Inside Business Podcast
  4. Inside Tech – A weekly roundup of the biggest stories in tech
  5. Inside AI – The latest in AI, Robotics, and Neurotech
  6. Inside Ecommerce – Biggest news, trends and tech in ecommerce

Sparkle Reason:

With almost 15 specialized newsletters revolving around different topics, it becomes easy to stay abreast with the happenings in not only the tech world but also in transportation, podcasts, security, development etc. 

Subscribe to their newsletter here.

This image shows the different types of newsletters you can subscribe at Inside.


#8 MarketingProfs With All the Buzz of Marketing Bees 

This newsletter is published weekly and it is plain gold! They cover a diverse range of topics and one can be sure that they will find something to read. April 24, 2021 edition looks something like this – 

  • Proving Marketing to Execs (Part 1)
  • How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt
  • Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark
  • How to Drive Pipeline With an On-Demand Webinar Strategy sponsored webinar
  • The Pandemic’s Impact on Marketers’ Email Strategies
  • Positioning That’s Defensible & Differentiated: A Guide A MarketingProfs guide
  • How to Push Customers Down the Brand Loyalty Funnel
  • Business Agility Is the New Norm. Do You Have What It Takes?
  • Four Best-Practices for Responsive Search Ads
  • Better Results (And a Seat at the Table) MarketingProfs Master Class

Sparkle Reason:

With over 100+ past issues available online for free, it is enough to fill your content needs for the next year! You can delve into these tidbits of information at your leisure and enjoy it. 

Subscribe to their newsletter here.

This image indicates how the MarketingProfs weekly b2b newsletter looks like.


#7 Statista Infographic Newsletter

Statista is a business data platform and their data-driven infographic is a delight for every data enthusiast out there. We all know how bland and sometimes boring business data can be. But with Statista and their data visualization game it is impossible to pass up this newsletter.

Sparkle Reason: 

Personally, I am not a fan of numbers. But Statista puts a beautiful spin on data and numbers which makes it easy to consume the newsletter.

Subscribe to their newsletter here

This image indicates how the Statista b2b newsletter looks like.


#6 Morning Brew

Morning Brew is a daily newsletter that delivers the latest from Wall St. to Silicon Valley. Compared to the traditional business news which is dense, Morning Brew puts a pleasant spin on it so as to make it easily consumable. 

Just look at their website which claims – “Become smarter in just 5 minutes”. With just 5 minutes you can get access to business news with a fun, simple and enjoyable twist. 

Having said this, Morning Brew offers a few newsletters that you can subscribe to- 

  • Morning Brew – A daily newsletter that provides information regarding the business world in bite sized packets.
  • Emerging Tech Brew – From drones, automation, AI and more, this newsletter allows you to stay up to date on emerging technology.
  • Retail Brew – Actionable insights and news that retail pros need to know.
  • Marketing Brew – All the latest marketing and advertising news from all around the world.
  • Sidekick – Entertainment, recipes, productivity hacks and more can be found with this newsletter. 

Subscribe to their newsletter here.

This image indicates how the Morning Brew b2b newsletter looks like.


#5 American Marketing Association: Marketing News

As per AMA website, they say “With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow.”

What are you waiting for? Subscribe to their newsletter and jump in to get your own piece of the marketing news pie. 

Sparkle Reason: There is something for everyone. With a wide range of topics and sectors covered, I dare you to not find something you would like. This newsletter is AI driven, it  learns your preferences as you click through articles each day, personalizing the newsletter to your interests over time. 

#4 The Slintelegram 

Well it’s #shamelessplug time! This blog is about newsletters, so I am compelled to flaunt “The Slintelegram ”. With our 42nd issue currently out there is a small reservoir of past issues for everyone to skim through. 

The Slintelegram provides its subscribers with a snapshot of leadership changes and top executive moments along with who acquired whom and product launches around the world. 

Hold on, that’s not all – the newsletter also provides high value content from our blog along with funding and IPO alerts. 

All this and more is compiled into a bite sized newsletter that can be easily consumed on the go! Check us out and be sure to subscribe to us to stay on top of the tech world.

This image indicates how the Slintelegram weekly b2b newsletter looks like.

#3 InVision 

This newsletter caters to digital product design folks and all the latest and greatest that happens in the digital design world. 

The newsletter offers the best content from their blog and best design links from the week. One spectacular job this newsletter does is, it gets their subscribers to click on the CTA button with clever and persuasive text. 

Who wouldn’t click on the button as seen in the image below. I most definitely would!  

Make sure to subscribe to their newsletter here.

This image indicates how the InVision newsletter looks like.


#2 Lab Manager

This newsletter caters to a métier of science lab managers. Their newsletter consists of the latest scientific, lab management, and technology news sent directly to your inbox. The newsletter provides current laboratory news, health and safety tips, management advice, and technology innovations directly to you.

You can subscribe to their newsletter here.

#1 Very Good Copy

For all the copywriters and marketers who want to learn how to write strong copy then this is the newsletter for you.  With VGC you get micro-articles on copywriting, marketing and psychology.

With 27 micro-articles, 51 micro-interviews you are bound to find a few tips here and there on how to write persuasive copy. 

Take a look at this newsletter and you will not be disappointed!

Do take a minute and subscribe to their newsletter here.

This image indicates how the Very Good Copy newsletter looks like.


Wrapping Up

With the variety of newsletters provided here, I am sure you are pumped to dive into them and arm yourself with the knowledge required for your daily banter. 

Go on and subscribe to a few. I am sure they will sweep you off your feet. Do let us know which newsletters you subscribe to and if you are already a Slintelegrammer then make sure to let us know your experience with the newsletter!

Sushmitha Malali

Sushmitha Malali

Sushmitha has been a wanderer most of her life. Having spent her life in a plethora of countries - India, Kuwait, Oman, and the United States of America, she enjoys learning about different cultures and discovering new languages. She has dabbled in Medical Writing and Education Content Writing. She is an avid reader and when not writing, loves curling up with a book and hot chocolate.

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