BambooHR Customer Teardown

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Slintel Image

Deepak

Last updated February 11, 2019

Based in Utah, BambooHR is an American technology company that has made a name for itself thanks to their Applicant Tracking System (ATS) and Employee Benefits Tracker. Their system allows HR personnel to efficiently administer all aspects of the employee life cycle and track key performance indicators such as retention, turnover, and worked hours. It has received plaudits from several industry experts for its visually attractive and easy-to-use User Interface (UI). Its core features aim to optimize repetitive HR processes and enable the team to focus on high-level strategy instead.

Understanding the business strategy and customer teardown of BambooHR is essential knowledge for anyone interested in the ATS market scenario. A company or professional that is willing to target small and medium size firms with an ATS product offering stands to learn a lot from technology insights about BambooHR.

This is where they can turn to Slintel for the right technographic data, where you can find regularly updated and accurate data on the BambooHR customer base, including information about customers, renewals, adoptions, and attrition, as well as the entire IT infrastructure of their customers as well.

Let's have a look at what our data tells us about BambooHR.

 

Customer Teardown

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Slintel has close to 3,000 customers listed for BambooHR. The company has made small to medium size companies its primary target. This is reflected in our data, which shows that the majority of companies using BambooHR have less than 1,000 employees. The vast majority of its customer (>20%) are based in the United States. The company also has a sizable customer base in Europe, mostly in the United Kingdom, Spain, Germany, France, and the Netherlands. BambooHR is used by companies spanning multiple sectors, including Financial Services, Cyber Security, Digital Marketing, Healthcare, CRM, Architecture, E-commerce, Customer Service, Film Production, Consumer Goods and Enterprise Software.

Some of the more notable customers using BambooHR are

Capcom

A Japanese video game developer and publisher famous for creating some of the world's biggest game franchises. Their revenue in 2017 was more than $555 million.

Long View

Founded in 1999 and is one of the most powerful information technology services and solutions companies in North America. Their headquarters is in Markham, Canada.

Alogent Corporation

Founded in 2016, Alogent Corporation provides deposit automation solutions to a number of the top banks in the world.

Pure Circle

World’s leading producer and innovator of stevia sweeteners for the global food and beverage industry. They are listed on the London Stock Exchange and have their headquarters in Kuala Lampur, Malaysia.

Dutch Bros Coffee

Headquartered in Grants Pass, Oregon, Dutch Bros Coffee is the largest privately held drive-through coffee chain in the United States.

eClerx

A leading business process outsourcing company, eClerx is based in Mumbai, India and employs over 9,000 people.

HomeSmart

Founded in 2000, HomeSmart is a real estate company that heavily relies on digitization to optimize the buying and selling process. They are based in Scottsdale, Arizona.

EC Powers Life

Headquartered in Portland, Oregon; EC Electric has been designing and installing power networks since 1946 in airports, factories, schools, hospitals, office buildings, power plants, and data centers. 

 

Some customer movement was registered in and out of BambooHR recently. They have listed nine new clients, namely PGH Wong, Stitch Labs, Zogenix, T3 Advisors, Socure, Locafox, Mosers, and Neuanalytics. On the other side, they have also lost three customers, being: Subsplash, Clarify Health, and Ad Dynamo. The fact that additions are 3x more than attrition shows that BambooHR is growing at a rapid pace.

BambooHR has a well-defined customer base of small to mid-sized companies in developed countries. This is where they are performing at their best, with very few of the big companies opting out of their product. 

As far as BambooHR renewals are concerned, an exciting period for the company is the quarter between April to June 2019. During this time, more than 50 of their client contracts are up for renewal.

Key Competitors

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Two of the most significant trendsetters in the ATS market are Taleo and iCIMS. Both of the companies have multi-million dollar clients among Fortune 500 companies, as well as most of the up-and-coming startups. Slintel has a list of over 4,500 customers for both, putting them head and shoulders above the competition as far as our data can show.

It is interesting to note that BambooHR has sneaked in just underneath them in terms of the number of customers. This may be a direct result of their market targeting, which ensures that they offer the best alternative to companies who may not be able to afford the big two. 

BambooHR faces stiff competition from Workable and Jazz HR. Slintel's data shows that the battle between BambooHR and Workable is especially intense. Most of the customers who have moved to BambooHR are from Workable (24.68%), while on the other side, most of the customers who have left BambooHR have moved to Workable as well (29.55%).

Some of the other companies that are competing with BambooHR are Frontline Recruiting & Hiring, Workday Recruiting, Applicant Pro, Greenhouse, SAP SuccessFactors, Jobvite, Google Hire, Lever, and Smart Recruiters.

BambooHR is just one of the many technologies that Slintel keeps a track of. We help provide top-notch technographics for companies and professionals that helps to boost business intelligence and empower sales and marketing. Our data is 100% accurate and up-to-date to paint a comprehensive picture of the entire market.

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