IBM BrassRing Customer Teardown

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Last updated February 5, 2019

One of the tech giants, the well-known IBM, also invested in the ATS technology in the last years. The IT behemoth announced its entry into the upper leagues of this market with a splash, acquiring the established recruiting services company Kenexa in August 2012 for a whopping $1.3 billion. Together they are now the owners of the IBM product offering in the ATS space: BrassRing.

IBM Kenexa BrassRing offers a robust yet flexible on-cloud solution for applicant tracking needs. It boasts of features such as extensive language support, behavioral assessment, workforce data analytics, talent skills testing, employee sourcing tools and more. And, any professional who has an interest in the ATS market would be eager to understand where BrassRing stands in this scenario. Relevant data about its customers, adoption rates, attrition rates, and renewals can go a long way in helping one understand the fitment of the technology and the areas in which one can possibly provide an alternative.

Such technology insights are readily available on Slintel, the right destination for professional technographics. Our comprehensive database contains information on thousands of companies across marketing, sales, HR, finance and many other functions. IBM BrassRing is one of the many technology offerings that we have been keeping a close eye on. In order to give you a better picture, let's see what our data has to say about IBM Kenexa BrassRing.


Key Customers

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Slintel has a list of more than 1,300 BrassRing customers, which the majority (more than 30%) is based on the United States. BrassRing users are spread across various industries such as Energy, Finance, Biotechnology, Media, Entertainment, Hospitality, Retail, Insurance, Logistics, Food and Beverage, Banking, Education, Automotive and Retail.

BrassRing is usually preferred by mid to large-sized companies that have global operations. This is reflected in the BrassRing customer list. Some of the key names in this list are:

  • Sprint Prepaid Grou

Sprint Prepaid Group is a provider of prepaid wireless phone and data service.

  • McCain

McCain Foods is a Canadian multi-national company that is the world's largest producer of frozen potato products. The company has over 20,000 employees and 47 production facilities across six continents.

  • SABI

SABIC is a diversified manufacturing company.Disneyland Resort

  • Total S.A.

Total S.A. is a French multinational integrated oil and gas company founded in 1924 and one of the seven "Supermajor" oil companies in the world.

  • Mattel

Founded in 1945 and headquartered in El Segundo, California, Mattel is one of the world's biggest toy manufacturing companies

  • Sears

An American department store chain founded in 1893, Sears currently operates 434 stores across the USA.

  • Harvard Divinity School

Harvard University's non-sectarian school of theology and religious studies, educating students for leadership and service in religious life and thought.

  • Disneyland Resort

Walt Disney's original theme park. Located in Anaheim, California, the Disneyland® Resort is home to Walt Disney's original theme park - Disneyland®

BrassRing has listed 13 new companies recently, but will definitely seek to boost their adoption rates in the coming months. They lost 7 customers in the past month and attrition currently stands higher than adoption. The quarter between April and June 2020 looks to be a key period for BrassRing renewals, as they have over 35 companies whose current contracts expire during that period.


Facing the Competition

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The ATS landscape is peppered with numerous up-and-coming technology companies that are quickly being adopted by clients working in multiple segments. However, two of the industry leaders are head and shoulder above the rest: Taleo and iCIMS, and Slintel has data on more than 7,500 customers for both.

Some established start-ups are challenging themselves to reach the top level with companies like Bamboo HR, Workable and Workday Recruiting showing a very positive growth rate in the past few years. Slintel has listed over 4,300 customers for each of these three and we expect that number to grow significantly as they attract more and more small to mid-level clients.

Looking Ahead

These are just some of the technology insights that Slintel can provide you with. We have comprehensive data which is monthly updated to reflect an accurate image of the leading technology markets in the world. Whether you're looking for the customer list of a particular technology product or the IT infrastructure of a market-leading company, Slintel is your partner for Technographics that can help your business grow.

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