Over the past two decades, Salesforce has been at the forefront of the digital transformation with respect to the sales and marketing function. Founded in 1999, the company has since established itself as a Fortune 500 company (ranked 285 in 2018). This past year, it was also ranked first in the Fortune 100 list of best companies to work for.
Salesforce is a Software as a Service (SaaS) company whose main product is a powerful Customer Relationship Management (CRM) platform that manages all the aspects of customer management for sales and lead generation. The Salesforce CRM takes care of several key functions including Lead Management, Inside Sales, Sales enablement and Sales Force automation.
In order to understand the customer landscape in which Salesforce is a dominant entity, it is essential for you to know which components of Salesforce are being used and by whom. For any company that has a CRM/ Inside Sales/ Sales enablement offering, gaining such technology insights can help narrow down the target audience and identify leads which are more likely to convert.
This is where Slintel can be of immense help to you and your business operations. We provide comprehensive technographics on critical business functions. This includes data on customers, adoption rates, attrition rates, renewal dates and much more.
Our technographics help you understand the target market landscape and enables you make smarter business decisions. So let's take a look at what our data tells us about Salesforce users and the Salesforce landscape.
Salesforce CRM is a highly agile tool and can be used to take care of a variety of sales components that may not necessarily be interlinked. We have compiled our data based on specific business functions, as different Salesforce customers use the product for different needs.
So the best way to understand the Salesforce customer landscape is to break down the customer base according to the business functions for which they are using Salesforce.
Maintaining a strong relationship with potential leads is one of the key functionalities of any CRM tool. Salesforce helps keep leads warm and paves the way for faster conversions thanks to more efficient exchange of information between the lead and the salesperson.
Our data shows nearly 5,000 companies using Salesforce for Lead Management. These are mostly mid to large-sized companies spread across diverse domains like e-commerce, Automation, Logistics, Aerospace, Real Estate, Information Technology, Healthcare, Banking and more.
Some noteworthy client names here include-
The customer list for Salesforce Lead Management has seen seven new additions this month, as well as seven companies choosing to take their business elsewhere. The historical data also shows that more than 57% of the new customers are switching from one of their big competitors in this segment- Hubspot.
Slintel has a list of more than 5,800 companies using Salesforce for their Inside Sales. These include market leaders such as:
Slintel currently has information on 1,500 companies who are using Salesforce CRM for Sales Enablement. Some of the big names on this list are-
Sales Force Automation
Sales Force Automation encompasses the various functions we've talked about so far in order to get the right information to the right resource at the right time. We have nearly 5,000 customers who are using Salesforce CRM as their Sales Force Automation tool. This number includes customers who are using it for Lead Management, Inside Sales and Sales Enablement as well.
The customers listed above are all using Salesforce for automation. There have been 4 deletions this month, as well as 2 additions.
Salesforce has established itself as the CRM tool of choice for companies across domains and industries. There are a number of up-and-coming technology companies trying to compete, such as Zoho, Marketo and FreshSales. However Salesforce has almost two decades of experience as a high level technology contributor to the biggest companies in the world, so it has carved out an enviable position for itself in the IT market.
If you want to know more about the IT landscape of companies, sign up for a free trial here. As they say, knowledge is power, so equip yourself with all the knowledge you need at Slintel.