Salesforce Customer Teardown

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Last updated January 12, 2019

Over the past two decades, Salesforce has been at the forefront of the digital transformation with respect to the sales and marketing function. Founded in 1999, the company has since established itself as a Fortune 500 company (ranked 285 in 2018). This past year, it was also ranked first in the Fortune 100 list of best companies to work for. 

Salesforce is a Software as a Service (SaaS) company whose main product is a powerful Customer Relationship Management (CRM) platform that manages all the aspects of customer management for sales and lead generation. The Salesforce CRM takes care of several key functions including Lead Management, Inside Sales, Sales enablement and SalesForce automation.

In order to understand the customer landscape in which Salesforce is a dominant entity, it is essential for you to know which components of Salesforce are being used and by whom. For any company that has a CRM/ Inside Sales/ Sales enablement offering, gaining such technology insights can help narrow down the target audience and identify leads that are more likely to convert.

This is where Slintel can be of immense help to you and your business operations. We provide comprehensive technographics on critical business functions. This includes data on customers, adoption rates, attrition rates, renewal dates and much more.

Our technographics help you understand the target market landscape and enable you to make smarter business decisions. So let's take a look at what our data tells us about Salesforce users and the Salesforce landscape.

Salesforce Customer Teardown

Salesforce CRM is a highly agile tool and can be used to take care of a variety of sales components that may not necessarily be interlinked. We have compiled our data based on specific business functions, as different Salesforce customers use the product for different needs. 

So the best way to understand the Salesforce customer landscape is to break down the customer base according to the business functions for which they are using Salesforce.


Lead Management

Maintaining a strong relationship with potential leads is one of the key functionalities of any CRM tool. Salesforce helps keep leads warm and paves the way for faster conversions thanks to the more efficient exchange of information between the lead and the salesperson.

Our data shows nearly 12,900 companies using Salesforce for Lead Management. These are mostly mid to large-sized companies spread across diverse domains like e-commerce, Automation, Logistics, Aerospace, Real Estate, Information Technology, Healthcare, Banking and more.

Some noteworthy client names here include-

  • Chipotle Mexican Grill- Chipotle Mexican Grill is a chain of restaurants in the US, UK, Canada and France, specializing in burritos and tacos.
  • Pacific Sunwear- A leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle
  • Uchealth- UCHealth is a locally owned, private, not-for-profit organization with a strong vision: to provide world-class
  • Zayo- Zayo is an international provider of dark fiber, lit and IP services, and carrier-neutral colocation and interconnection.
  • Apollo is the foundation for your entire end-to-end sales strategy.

The customer list for Salesforce Lead Management has seen 424 new additions this month, as well as 76 companies choosing to take their business elsewhere. 


Inside Sales

Slintel has a list of more than 12,000 companies using Salesforce for their Inside Sales. These include market leaders such as:

  • Rent-A-Center- Rent-A-Center, Inc. is a rent-to-own operator in North America.
  • Cvshealth- CVS Health offers services from advising on prescriptions to helping manage chronic and more.
  • Bitdefender- Bitdefender is a global security technology company that provides advanced threat protection to both business and consumer customers.
  • Ironport Systems- IronPort Systems develops email and web security tools that prevent organizations from spam, viruses, malware, and other internet threats.

Sales Enablement

Slintel currently has information on 12,500 companies who are using Salesforce CRM for Sales Enablement. Some of the big names on this list are-

  • Urban Outfitters- A multi-national lifestyle retail company that operates across more than a dozen countries worldwide
  • The philanthropy arm of Salesforce working with 3.2 million volunteer hours and $230 million in grants
  • Waste Connections- An integrated waste services company that provides waste collection, transfer, disposal and recycling services, primarily of solid waste
  • Fruit- An online clothing company, Fruit of the Loom is a subsidiary of Berkshire Hathaway and a globally recognized brand in the clothing industry

Salesforce has established itself as the CRM tool of choice for companies across domains and industries. There are a number of up-and-coming technology companies trying to compete, such as Zoho, Marketo and FreshSales. However Salesforce has almost two decades of experience as a high level technology contributor to the biggest companies in the world, so it has carved out an enviable position for itself in the IT market.

If you want to know more about the IT landscape of companies, sign up for a free trial here. As they say, knowledge is power, so equip yourself with all the knowledge you need at Slintel.