Salesforce Customer Teardown

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Last updated January 12, 2019

Over the past two decades, Salesforce has been at the forefront of the digital transformation with respect to the sales and marketing function. Founded in 1999, the company has since established itself as a Fortune 500 company (ranked 285 in 2018). This past year, it was also ranked first in the Fortune 100 list of best companies to work for. 

Salesforce is a Software as a Service (SaaS) company whose main product is a powerful Customer Relationship Management (CRM) platform that manages all the aspects of customer management for sales and lead generation. The Salesforce CRM takes care of several key functions including Lead Management, Inside Sales, Sales enablement and Sales Force automation.

In order to understand the customer landscape in which Salesforce is a dominant entity, it is essential for you to know which components of Salesforce are being used and by whom. For any company that has a CRM/ Inside Sales/ Sales enablement offering, gaining such technology insights can help narrow down the target audience and identify leads which are more likely to convert.

This is where Slintel can be of immense help to you and your business operations. We provide comprehensive technographics on critical business functions. This includes data on customers, adoption rates, attrition rates, renewal dates and much more.

Our technographics help you understand the target market landscape and enables you make smarter business decisions. So let's take a look at what our data tells us about Salesforce users and the Salesforce landscape.

Salesforce Customer Teardown

Salesforce CRM is a highly agile tool and can be used to take care of a variety of sales components that may not necessarily be interlinked. We have compiled our data based on specific business functions, as different Salesforce customers use the product for different needs. 

So the best way to understand the Salesforce customer landscape is to break down the customer base according to the business functions for which they are using Salesforce.


Lead Management

Maintaining a strong relationship with potential leads is one of the key functionalities of any CRM tool. Salesforce helps keep leads warm and paves the way for faster conversions thanks to more efficient exchange of information between the lead and the salesperson.

Our data shows nearly 5,000 companies using Salesforce for Lead Management. These are mostly mid to large-sized companies spread across diverse domains like e-commerce, Automation, Logistics, Aerospace, Real Estate, Information Technology, Healthcare, Banking and more.

Some noteworthy client names here include-

  • Adani Realty- The Adani group's foray into the real estate sector, Adani Realty is based in Mumbai, India
  • Cathay Pacific- An aerospace giant of South-East Asia and the flag-carrier of Hong Kong
  • Magazine Luiza- One of Brazil's biggest retail companies with an estimated revenue of $3.5 billion
  • Taco Bell- American fast food chain that specializes in Tex-Mex food and is present in 7,000 locations worldwide
  • Apollo Education Group- A privately owned American corporation that owns four for-profit universities spread across the country

The customer list for Salesforce Lead Management has seen seven new additions this month, as well as seven companies choosing to take their business elsewhere. The historical data also shows that more than 57% of the new customers are switching from one of their big competitors in this segment- Hubspot. 


Inside Sales

Slintel has a list of more than 5,800 companies using Salesforce for their Inside Sales. These include market leaders such as:

  • Reuters- A globally renowned international news agency headquartered in London, UK
  • Itron- An American Technology company that offers products and services on Energy and Water Management
  • University of California, San Francisco- A part of the University of California, UCSF is completely dedicated to health sciences
  • RedCross- The international humanitarian organization with more than 17 million volunteers

Sales Enablement

Slintel currently has information on 1,500 companies who are using Salesforce CRM for Sales Enablement. Some of the big names on this list are-

  • Urban Outfitters- A multi-national lifestyle retail company that operates across more than a dozen countries worldwide
  • The philanthropy arm of Salesforce working with 3.2 million volunteer hours and $230 million in grants
  • Waste Connections- An integrated waste services company that provides waste collection, transfer, disposal and recycling services, primarily of solid waste
  • Fruit- An online clothing company, Fruit of the Loom is a subsidiary of Berkshire Hathaway and a globally recognized brand in the clothing industry

Sales Force Automation

Sales Force Automation encompasses the various functions we've talked about so far in order to get the right information to the right resource at the right time. We have nearly 5,000 customers who are using Salesforce CRM as their Sales Force Automation tool. This number includes customers who are using it for Lead Management, Inside Sales and Sales Enablement as well.

The customers listed above are all using Salesforce for automation. There have been 4 deletions this month, as well as 2 additions. 

Salesforce has established itself as the CRM tool of choice for companies across domains and industries. There are a number of up-and-coming technology companies trying to compete, such as Zoho, Marketo and FreshSales. However Salesforce has almost two decades of experience as a high level technology contributor to the biggest companies in the world, so it has carved out an enviable position for itself in the IT market.

If you want to know more about the IT landscape of companies, sign up for a free trial here. As they say, knowledge is power, so equip yourself with all the knowledge you need at Slintel.