HR Buying Patterns - Human Resource Management Systems

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Last updated May 20, 2019

When it comes to enterprise solutions, Human Resource Management Systems (HRMS) is often one of the most critical areas of investment for top businesses across the World. In simple terms, an HRMS is an Enterprise Resource Planning (ERP) solution that deals exclusively with Human Resources. While in its initial stages, it assimilated to a database, but it's now grown to be interactive and agile. 

Most HRMS nowadays encompass a wide variety of critical HR functions, such as Hiring, Onboarding, Administration, Payroll, Learning Management, Performance Management, Analytics and more.

Slintel has been keeping a track on some of the biggest and most widely used HRMS tools in today's highly competitive market, collecting data and information on more than 100 companies in the segment, while providing technology insights that can help our users to develop a clearer picture of the HR Tech Customer Landscape. In this article, we'll take you through the top 10 HRMS technologies with detailed technographics on their customers, market share, growth, and attrition.

The Top 10 HRMS Providers


Source: Slintel HRMS Tracking Dat


  1. APS Online -  Founded in 1996, Automatic Payroll Systems (APS) had a good start on many of the leading players in the market today. They currently stand above the competition with 81,000 plus customers. Some of their marquee clients include Fossil, Lufthansa, eBay, Air France, and various state governments in the US.
  2. Zoho Recruit- Headquartered in the San Francisco Bay Area, Zoho offers a market-leading HRMS. Currently, Slintel has information on more than 22,000 customers that use Zoho is available. Some of their top clients are Telus, Hexaware, Interplex, Laposte and Century 21.
  3. Air- Air is a well-reputed HRMS founded in 1994 by Rachel Maclean in Birmingham, United Kingdom. It has only strengthened with time by incorporating the latest technologies into its product. Slintel currently has 14,000+ customers listed, with 104 joining them just this past month. (February 2019).
  4. Insight- Insight is a leading HRMS provider in the USA, Canada, UK, and India. More than 13,500 companies are using Insight for their HR data needs, and they've also added 117 new clients in February 2019, including Dyball Associates, Naar Morgan, University of Nice, University of Lampung and VTFinTech.
  5. iCIMS- Founded in 1999, iCIMS is one of the biggest names in the HR Tech sector. The company is an active competitor to big names in the field like Taleo, SAP Success Factors and IBM Brassring. There are close to 8,000 customers listed, with 50+ that joined the list in February 2019. Some of the biggest names in this customer list are Banco Bilbao Vizcaya Argentaria, Cable Vision, General Mills, 7-Eleven, Amazon, Hooters, and Bridgestone.
  6. Namely- Headquartered in New York City, Namely is a late-stage venture founded in 2012. It has become one of the big up-and-comers in the sector with over 4,500 customers spread across the USA, Canada, UK, Germany, India, and Australia. Some of their top clients are Optus, Long & Foster Real Estate, HDFC Life, Bajaj Finance, CareOne, BT Global Services, Atos and CentOS.
  7. Trello- Trello is a free app that is aimed towards a general view of project management rather than HR. Nonetheless, it has been widely adopted as an HRMS system in many companies. In January 2017, it was acquired by Atlassian for $425 million, which goes to show the kind of potential that this technology has. Slintel currently has data on more than 4,200 customers, that includes Deutsche Gmbh Otto, Mahidol University, Noisebridge, Mota-Engil, and phpBB.
  8. The Applicant Manager (TAM)-  TAM has been in the HR Tech field since 2006, but have scaled up significantly since 2011, when they built a resume database management software named The Applicant Manager. Slintel has data on over 4,000 customers, with 26 joining in February 2019. It is highly popular in the Americas, with a good customer base in the USA, Canada, Argentina, Brazil, Peru, and Chile.
  9. Humanity- The company was founded in 2010 and provides a flexible workforce management platform. It is at a Series B Funding Stage and employs around 250 employees. They currently have almost 1500 customers, being a popular choice for small to mid-sized businesses.
  10. Gusto- Based in San Francisco, California, Gusto provides a cloud-based HRMS. It is also known as Zen Payroll and is widely popular in small to medium-sized businesses. However, of late they have managed to acquire quite a few high ticket clients. Slintel has data on more than 1,300 of their customers, a list which includes Mahindra & Mahindra, Joomla, Xero, and Hubworks.

Customer Adoption and Attrition

The HR tech sector has constant switching from one technology to the other quite regularly among its customers. The variety of technology offerings in this fast-moving sector ensures that companies are never short of options when it comes to improving any aspect of the HRMS.

Below, you can find a graph showing the movement between the Top10 companies presented here:

Source: Slintel HRMS Tracking Data


The data shown here is just a brief glimpse of what Slintel can offer you. With Slintel, you will be able to find comprehensive information on the IT landscapes of the customers, as well as their movements from one SaaS provider to another. This provides you with the business intelligence that you need to optimize your sales and marketing initiatives.

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