author image
Sushmitha Malali
Content Marketer
Sushmitha is a medical writer turned B2B SaaS content marketer. She spent most of her life growing up outside of India (Kuwait, Muscat and USA). She's an introvert (until you get to know her!) and can usually be spotted in the wildlife (or life if you please) discovering new languages and cultures. She also enjoys hot chocolates, reading, cooking (one of her favorite ways to de-stress), and singing in the shower (she's still waiting to win her bathroom Grammy)!
How to Personalize Emails to Get Revenue & Results
Sales Prospecting April 05 2022

Personalized emails make your messages more powerful and get higher conversion rates. Here’s 10 personalized email tactics for your campaigns.

How to Segment B2B Customers in 5 Simple Steps
Sales Processes April 05 2022

Essentially, the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level.

How to Approach Buyers and Win Them Over
Sales Prospecting April 05 2022

Buyers are the reason businesses exist. Learn how to approach buyers and win them over in this simple blog.

How to Create a B2B Customer Journey Map and Automate it
Sales Prospecting April 05 2022

Are customer journey maps worth it? Discover the importance of a customer journey map and what to consider when creating one.